Business Analyst

Mindlance; Ridgefield (CT); On-site; USD 85,000 - 120,000; Full time

Job summary

Mindlance is seeking a Business Analyst focused on advanced analytics for marketing impact within a pharmaceutical setting. The role supports multiple customer groups and therapeutic areas and requires expertise in statistical methodologies for marketing mix modeling, ROI analyses, customer profiling, and predictive modeling.

The position involves collaboration with Marketing, Sales, and external vendors, with a strong emphasis on communicating results and integrating analytics into commercial

Qualifications

• Bachelor's degree with seven years of analytic experience or Master's with five years of analytic experience.
• Experience analyzing large, deidentified patient claims data sets strongly preferred
• Experience in Metabolic therapeutic areas strongly preferred
• Proficiency in development, documentation and communication of analytic plans
• Advanced analytical techniques including multivariate analyses and promotional responsiveness analyses
• Experience in digital analytics (non-personal marketing tactics) or related field with a passion for digital technology

Responsibilities

• Conducts advanced analytics in support of brand planning and promotional resource allocation across channels.
• Liaises between Marketing and Sales to develop business tactics and strategies.
• Execute departmental procedures and ensure marketing strategy is integrated into sales call plans for in-person and virtual/digital channels.
• Communicate analytical results clearly to internal customers and stakeholders.
• Builds knowledge of analytical methodologies and external vendors; supports collaboration within the department.
• Establishes work habits to support evolving processes and execution needs.

Skills

R/Python

SAS

SQL

Excel

PowerPoint

Marketing analytics

Education

Bachelor's degree

Master's degree

Tools

R/Python

SAS

SQL

Job description

Status: Pending

Status Reason: Pending Sourcing

Reason: Staff Vacancy

Department: A I TA CRM - USIM27

Job Category: Professional

Job Code: Marketing Specialist I

Job Title: Business Analyst

Duties: The Business Analytics role supports multiple customer groups and/or therapeutic areas & will be an expert in statistical methodologies for measuring marketing impact, will have a broad understanding of the pharmaceutical industry and a deep familiarity with industry data sources. This role requires using sophisticated analytics for projects including marketing mix modeling, ROI analyses on all relevant marketing programs/customer channels and promotional spends, customer profiling and segmentation, and predictive modeling.

Responsibilities for this role include the conducting and interpretation of advance analytics to support decision making on promotional strategies and effectiveness (ROI and Marketing Mix analysis), supporting brand planning/field force evolution/non-personal digital/virtual activities and serving as inputs to the forecasting process.

Skills: Duties & Responsibilities

• Conducts advanced analytics in support of brand planning and promotional resource allocation, resource allocation in customer channels including digital and evolution of commercial model.
• Liaises between Marketing and Sales in the development of business tactics and strategies
• Responsible for executing departmental procedures and collaborating within the organization to ensure the marketing strategy is integrated into delivered sales force call plans for both in person and virtual / non-personal digital, telephone plans etc.
• Works with internal customers to assure that responsible analytical results are communicated and used effectively.
• Builds and shares knowledge of analytical methodologies and high-quality vendors including third party digital agencies with others in the department.
• Establishes work habits to support the therapeutic business function's evolving process and execution needs.

Keywords:

Education: Requirements

• Bachelor's degree and seven (7) years of analytic experience with relevant data sources and analytical methodologies.
• OR
• Master's degree and five (5) years of experience with relevant data sources and analytical methodologies.
• Experience analyzing large, deidentified patient claims data sets strongly preferred
• Experience in Metabolic therapeutic areas such as CardioRenal Metabolic (e.g. Chronic Kidney and Hearth Failure) strongly preferred
• Experience working within a large pharmaceutical manufacturer strongly preferred
• Proficiency in the development, documentation and communication of analytical plans.
• Proficiency in advanced analytical techniques including multivariate analytical and promotional responsiveness techniques.
• Experience in conducting digital analytics (non-personal marketing tactics such as email, banner, mobile and alerts) or working in another analytical field with a demonstrated passion for digital technology.
• Experience in analyzing campaigns and performing in-campaign analytics to improve performance and working with Consumer marketing databases.
• Experience in understanding customer needs, incorporating in deliverable, and ensuring recommendations/results and implemented.
• Experience in coordinating insights from disparate functions and sources, e.g., marketing research, forecasts, etc., into a comprehensive and insightful analysis and/or recommendation.
• Proficiency in R/Python and / or SAS and other data extraction and analytical tools such as SQL, etc., Experience with Excel and Power Point.
• Strong interpersonal abilities.
• Ability to manage multiple projects at the same time.
• Must be willing to work regular business hours aligned to the EST time zone

# of Positions: 1

Location:

• Ridgefield, CT
• 900 RIDGEBURY RD BLDG AOB,

Schedule:

• Start Date: 11/16/2026
• Estimated End Date: 11/12/2027
• Hours Per Week: 40.00
• Hours Per Day: 8.00
• Standard Schedule:
• Schedule Notes:

Contact Information:

If you have any technical questions about the Magnit Platform application, please contact the Magnit Platform at [e-mail] or:

EEO:

“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”