Business Analyst

ZURU Toys; Minneapolis (MN); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Culture for Growth

Global Opportunities

Surrounded by an A Player Team

Competitive Remuneration

Job summary

ZURU is a fast-growing consumer goods and toy brand house, seeking a Business Analyst to power our commercial decisions across our brands such as MONDAY Haircare, DAISE, Millie Moon, and X-Shot. You will own end-to-end trade performance reporting, support range reviews, and quantify promotional ROI, acting as the single source of truth for sales data across your portfolio.

You’ll collaborate with Marketing, Finance, and Supply Chain to forecast, model, and report on performance, while building

Qualifications

• Strong Excel skills and ability to build clear PowerPoint reports.
• Curious, commercial mindset; wants to understand the story behind numbers.
• Attention to detail and ability to juggle multiple tasks and deadlines.
• Clear communicator who explains data to non-analysts.
• Interest in FMCG/retail/data; direct experience not required.

Responsibilities

• Own weekly, monthly, and ad-hoc trade performance reporting across key retail customers.
• Build dashboards and scorecards tracking sell-out, distribution, share of shelf, and promotional uplift.
• Analyze promotional ROI and support JBP activity measurements.
• Prepare customer-ready category and brand presentations to support range reviews.

Skills

Excel

PowerPoint

Commercial mindset

Attention to detail

Communication

FMCG interest

Education

Bachelor's degree in Business or related

Tools

Quantium/NielsenIQ

Power BI

Tableau

Job description

ZURU is in a phase of explosive growth, driven by disruptive new brands and innovations. Our Sales team is looking for an analytical, strong communicator with a passion for consumer goods. You'll work across our iconic consumer goods brands like MONDAY Haircare, DAISE, Millie Moon, and Rascals + Friends, as well as our toy brands like X-Shot, Bunch of Balloons, and Mini Brands - all while helping launch exciting new brands to market.

Position Impact

We're looking for a commercially curious Business Analyst to join a fast-paced, insight-led team within a leading CPG business. This is a critical support role sitting at the heart of our commercial operation you'll be the analytical engine that powers our Key Account team, turning data into decisions and stories into strategy.

Working closely with our team, you'll own end-to-end trade performance reporting, support major retailer range reviews, and evaluate promotional ROI. You'll be the single source of truth for sales performance across your portfolio.

How You’ll Help Us Grow

Sales Performance & Reporting

• Own weekly, monthly, and ad-hoc trade performance reporting across key retail customers
• Build and maintain dashboards and scorecards that track sell-out, distribution, share of shelf, and promotional uplift.
• Monitor and report on sales KPIs versus targets, identifying risks and opportunities and presenting findings to the wider commercial team.
• Serve as the 'single source of truth' for your portfolio's sales data, ensuring consistency across internal reporting and customer submissions.

Promotional & Trade Analysis

• Analyse promotional activity and calculate incremental ROI, comparing results against forecast and prior period to evaluate effectiveness.
• Support the development and post-evaluation of Joint Business Plan (JBP) activities, quantifying customer investment and return.
• Flag promotion compliance issues and track retailer execution in-store and online.

Range Review & Category Support

• Prepare customer-ready category and brand presentations to support range reviews, line extensions, and new product listings.
• Leverage scan data and shopper insights (Quantium, NIQ/NielsenIQ, Circana/IRI) to build compelling category stories that support ranging decisions
• Track distribution gains and losses across SKUs, flagging delisted lines and recommending corrective strategies.
• Support NPD (new product development) launches by modelling sales projections, tracking sell-in, and reporting on early sell-out performance.

Cross-Functional Collaboration

• Partner with Marketing to align promotional calendars, measure campaign performance, and support activation planning.
• Work with Supply Chain and Demand Planning to flag forecast variances and ensure stock availability during key promotional periods.
• Collaborate with Finance on trade spend accuracy, budget tracking, and monthly P&L commentary.
• Support the broader Sales team with ad-hoc analysis, competitive benchmarking, and market intelligence.

Essential

What You Bring To ZURU

• Confident in Microsoft Excel (formulas, PivotTables) and comfortable building clean, insight-led PowerPoint slides, we'll help you sharpen the advanced stuff.
• A naturally curious, commercial mindset, when you see a number, you want to know the story behind it.
• Sharp attention to detail and the ability to juggle multiple tasks and deadlines at once.
• A clear communicator who can explain data simply to people who aren't analysts.
• Genuine interest in FMCG, retail, or consumer data, no direct experience required.

Highly Regarded

• Exposure to a major retail data platform (Quantium, NIQ/NielsenIQ Scan, Circana/IRI, Coles 360, or similar) - through study, internship, or work experience.
• Any experience in a Sales Analyst, Category Analyst, Commercial Analyst, or Account Executive support role, CPG experience is a bonus.
• A Bachelor's degree in Business, Commerce, Marketing, Economics, or a related discipline.
• Familiarity with data visualisation tools like Power BI or Tableau.

The Person We Are Looking For

Beyond The Technical Skills, We're Looking For Someone Who

• Moves fast without sacrificing accuracy you know when good enough is good enough, and when precision matters.
• Takes ownership of their numbers and isn't afraid to challenge assumptions or push back with data.
• Is naturally collaborative you'll work across Sales, Marketing, Finance, and Supply Chain and need to build trust quickly.
• Brings commercial curiosity you don't just report what happened, you want to understand why and what to do about it.
• Thrives in a high-growth, entrepreneurial environment where priorities can shift and no two weeks look the same.

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions - ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.

WHAT WE OFFER (Country-specific)

• Culture for Growth
• Global Opportunities
• Surrounded by an A Player Team
• Competitive Remuneration

ZURU - Reimagining tomorrow