Burnsville Mazda Digital Sales Manager

Walser Automotive Group; Burnsville (MN); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Paid Time Off (PTO)

Career Growth

Health benefits

Job summary

Walser Automotive Group is seeking a motivated professional to optimize the daily service-to-sales process, manage CRM-driven campaigns, and leverage data mining tools to support the dealership’s selling and service goals.

You’ll work closely with the General Manager and Sales Managers, ensuring timely lead distribution and driving incremental appointments. Strong communication, a proven sales record, and a valid driver’s license are essential.

Qualifications

• Must be at least 18 years of age.
• Proven track record in sales and data management.
• Professional attitude and willingness to adapt to business needs.
• Strong sales, customer service, and interpersonal skills.
• Excellent verbal and written communication skills.
• Must have a valid driver’s license and acceptable driving record.

Responsibilities

• Implement and manage a daily service to sales process.
• Manage monthly and ad hoc database and equity mining campaigns and initiatives.
• Serve as an expert user in CRM (DriveCentric) and data mining technology platform (AutoAlert) to support the needs and requests of the dealership.
• Manage CRM business rules, plan management, lead source management, maintenance, and user management.
• Establish best practices for digital lead handling and adapt strategy to align with changes in business need.
• Monitor incoming leads and distribute equitably to the sales team in a timely manner.
• Drive incremental sales, service, and acquisition appointments and opportunities through proactive outreach and marketing campaigns to existing customers and unsold opportunities.
• Manage daily, weekly, and monthly reporting of key metrics using various platforms.
• Work closely with General Manager and Sales Managers to identify and coach Customer Specialists that are under performing.
• Assist managers and sales staff with work plans to ensure quality and completion.
• Uphold Walser’s Core Values: Do The Right Thing, Lead By Example, Display Positive Energy, Be Open Minded

Skills

Sales experience

Data management

CRM proficiency

Communication

Tools

DriveCentric CRM

AutoAlert

Job description

For more than 70 years, Walser Automotive Group has put people first: our customers, our employees, and our communities. As a family-owned, family-run company, we’ve grown to 29 dealerships representing 26 brands across Minnesota, Kansas, and Illinois.

We lead with innovation, technology, and a promise to deliver an exceptional experience every time.

• And your work here matters: a portion of every vehicle sold and serviced supports the Walser Foundation, investing in schools, nonprofits, and workforce programs in our communities.

At Walser, success starts with people. Join us to build a career where you can grow, belong, and make a real impact.

Compensation:

• On-target earnings: $75,000+, with potential for $100,000+
• The tools: DriveCentric CRM and AutoAlert equity mining. You'll be the expert user, not a passenger.
• The visibility: Daily contact with the General Manager and Sales Managers. Your reporting sets the conversation.
• The impact: Appointments you generate show up on the board the same week
• Growth: We promote from within. This seat builds a working understanding of how a store makes money, which opens doors into sales management, marketing, and operations.

What You’ll Do:

• Implement and manage a daily service to sales process
• Manage monthly and ad hoc database and equity mining campaigns and initiatives
• Serve as an expert user in CRM (DriveCentric) and data mining technology platform (AutoAlert) to support the needs and requests of the dealership
• Manage CRM business rules, plan management, lead source management, maintenance, and user management
• Establish best practices for digital lead handling and adapt strategy to align with changes in business need
• Monitor incoming leads and distribute equitably to the sales team in a timely manner
• Drive incremental sales, service, and acquisition appointments and opportunities through proactive outreach and marketing campaigns to existing customers and unsold opportunities
• Manage daily, weekly, and monthly reporting of key metrics using various platforms
• Work closely with General Manager and Sales Managers to identify and coach Customer Specialists that are under performing
• Assist managers and sales staff with work plans to ensure quality and completion
• Uphold Walser’s Core Values: Do The Right Thing, Lead By Example, Display Positive Energy, Be Open Minded

What You Bring:

• Must be at least 18 years of age
• Ideal candidate will have a proven track record in sales and data management
• Professional attitude and willingness to adapt to business needs
• Strong sales, customer service, and interpersonal skills
• Excellent verbal and written communication skills
• Must have a valid driver’s license and acceptable driving record

What’s In It For You?

• Paid Time Off (PTO) – Take time to relax, spend with family, or enjoy personal time away
• Career Growth & Opportunity for Advancement We promote from within and provide clear career paths, mentorship, and opportunities to develop and grow your career.
• Fertility & Adoption Assistance: Receive up to $10,000 in financial assistance for fertility treatments and adoption expenses.
• Comprehensive Health Benefits: Enjoy medical, dental, and vision coverage, plus access to HSA and FSA plans to help manage healthcare costs. Access to Blue Cross Blue Shield medical coverage and access to additional wellness benefits.
• Life Insurance & 401(k) with Employer Match: Plan for your future with company-paid life insurance and a 401(k) program that includes an employer match.
• Paid Clothing Program: Twice a year, choose from a hand-curated collection of branded Walser apparel—on us.
• Employee Discounts: exclusive employee discounts across products and services.
• Employee Resource Groups: Connect, learn, and grow with our inclusive Employee Resource Groups, including Women of Walser, Drive with Pride, Asian Hmong Alliance, and Veterans at Walser.
• Community Involvement: Make an impact through volunteer opportunities with the Walser Foundation, supporting local causes and giving back to the communities we serve.
• Employee Assistance Program (EAP) – Support for personal and professional challenges
• Referral Program – Earn referral bonuses for referring talented candidates

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Walser Automotive Group is an EOE/Veterans/Disabled/LGBTQ+ employer.

Equal Opportunity Employer/Disability/Veterans
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website, need assistance completing the application process, or would like to request alternative methods of applying, please contact us.

EEO is the Law