Mazda Store Marketing Lead

Walser Automotive Group; Burnsville (MN); On-site; USD 52,000 - 78,000; Full time

Benefits offered by this job

Paid Time Off (PTO)

Career Growth & Advancement

Fertility & Adoption Assistance

Comprehensive Health Benefits

Life Insurance & 401(k) with Employer

Paid Clothing Program

Employee Discounts

Employee Resource Groups

Community Involvement

Employee Assistance Program (EAP)

Referral Program

Job summary

Walser Automotive Group in Burnsville, MN, is seeking a results-driven Marketing Specialist to lead day-to-day marketing execution across website updates, CRM initiatives, promotions, SEM, and digital coordination. You will act as the single point of contact for store marketing needs and partner with Sales, Service, and Operations.

You will analyze website traffic and lead performance, translate insights into action, manage brand-consistent campaigns, support events, and contribute to content

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2–4 years of marketing experience with multi-channel campaigns.
• Proven ability to analyze performance data and translate insights into action.

Responsibilities

• Own day-to-day marketing execution across website updates, promotions, CRM initiatives, SEM and digital coordination.
• Act as the single point-of-contact for store marketing needs and liaise with Sales/Service/Operations.
• Lead monthly updates and ensure accurate deployment across platforms and teams.
• Extract and analyze performance data and translate findings into actionable improvements.

Skills

Marketing experience

Multi-channel campaigns

Data analysis

CRM platforms

Excel & PowerPoint

Education

Bachelor's degree in Marketing/Communications

Tools

CRM platforms

Excel

PowerPoint

Job description

For more than 70 years, Walser Automotive Group has put people first: our customers, our employees, and our communities. As a family-owned, family-run company,we’vegrown to29 dealershipsrepresenting26 brands across Minnesota, Kansas, and Illinois.

Welead withinnovation, technology, and a promise to deliver an exceptional experience every time.

• And your work here matters:aportionof every vehicle sold and serviced supports the Walser Foundation, investing in schools, nonprofits, and workforce programs in our communities.

At Walser, success starts with people.Join us to build a career where you can grow, belong, and make a realimpact.

What You’ll Do:

• Own day-to-day marketing execution ensuring initiatives are launched correctly, on time, and aligned to brand standards and store priorities.
• Execute and manage cross-channel marketing work (website updates, promotions, CRM initiatives, SEM/digital coordination, creative requests), acting as the single point-of-contact for store marketing needs.
• Own monthly promotional updates and ensure accuracy and timely deployment across all relevant platforms and teams.
• Serve as the primary marketing liaison to store leadership, actively participating in dealership meetings and building deep working relationships across Sales/Service/Operations.
• Extract and analyze key performance datasets (website traffic, lead performance, engagement) and translate findings into clear actions that improve performance.
• Lead ongoing operational audits (lead routing, phone tracking, listings/data integrity) and drive fixes in partnership with store teams and vendors.
• Proactively identify friction points and improvement opportunities in both marketing execution and customer experience; present recommendations to store leadership.
• Ensure consistent brand execution across touchpoints (website, directory profiles, digital assets, in-store materials, and customer-facing communications).
• Provide quality assurance across deliverables to maintain accuracy, brand consistency, and a high standard of execution.
• Lead/support content creation and shoots (video/photo/reels), ensuring deliverables match brand tone and campaign goals.
• Drive organic social execution and collaborate on creative assets that support store priorities and local/community relevance.
• Own content planning cadence and publishing.
• Support and/or lead dealership events and sponsorships, including coordination, communication planning, and content capture.
• Plan and execute brand activations that strengthen brand consideration locally (partnerships, launches, community events), including logistics and post-event follow-up.
• Provide monthly reporting on performance, what worked/what didn’t, and recommended adjustments.
• Maintain proactive planning calendars for promotions, content, key brand moments, and campaign launches.
• UpholdWalser’sCore Values:DoTheRight Thing,LeadByExample, Display Positive Energy, Be Open Minded

What You Bring:

• Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent hands-on marketing experience.
• 2–4 years of experience in marketing, digital marketing, dealership marketing, or performance-focused roles
• Experience executing multi-channel marketing campaigns (website, CRM/email, social, digital advertising, directory profiles).
• Demonstrated ability to analyze performance data and translate insights into action.
• Working knowledge of Excel, PowerPoint and CRM platforms.
• Strong written and verbal communication skills with the ability to interact directly with business leaders and present to large teams.
• Proven ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Experience working cross-functionally with sales, service, or operations teams preferred.

What’sInItForYou?

• Paid Time Off (PTO)– Take time to relax, spend with family, or enjoy personal time away
• Career Growth & Opportunity for Advancement
  We promote from within and provide clear career paths, mentorship, and opportunities to develop and grow your career.
• Fertility & Adoption Assistance:Receive up to $10,000 in financial assistance for fertility treatments and adoption expenses.
• Comprehensive Health Benefits:Enjoy medical, dental, and vision coverage, plus access to HSA and FSA plans to help manage healthcare costs. Access toBlue Cross BlueShield medical coverage and access to additional wellness benefits.
• Life Insurance & 401(k) with Employer Match:Plan for your future with company-paid life insurance and a 401(k) program that includes an employer match.
• Paid Clothing Program:Twice a year, choose from a hand-curated collection of branded Walser apparel—on us.
• Employee Discounts:Enjoyexclusive employee discounts across products and services.
• Employee Resource Groups:Connect, learn, and grow with our inclusive Employee Resource Groups, including Women of Walser, Drive with Pride, Asian Hmong Alliance,and Veterans at Walser.
• Community Involvement
  Make an impact through volunteer opportunities with the Walser Foundation, supporting local causes and giving back to the communities we serve.
• Employee Assistance Program (EAP)– Support for personal and professional challenges
• Referral Program– Earn referral bonuses for referring talented candidates

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Walser Automotive Group is an EOE/Veterans/Disabled/LGBTQ+ employer.

Equal Opportunity Employer/Disability/Veterans

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