BU Category Marketing- Associate Manager

Tyson Foods; Springdale (AR); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Paid time off

401(k) plan

Health benefits

Job summary

Tyson Foods in Springdale, AR seeks an Associate Manager for Category Management (FoodsERVICE Poultry) to help shape strategy, analyze data, and drive commercial growth across foodservice channels. You will collaborate with Sales, Marketing, Pricing, R&D, and Operations to translate insights into category plans.

The role emphasizes hands-on project leadership, data-driven decision making, and cross-functional partnership.

Qualifications

• Bachelor's degree in business, marketing, economics, finance, or other related field.
• 2+ years of experience in category management, marketing, market insights, finance, or related field.
• Proficient in Excel, Word, and PowerPoint; Circana experience preferred.

Responsibilities

• Support the annual category strategy and planning for FSVAP.
• Gather and analyze internal and external data on consumer, operator, and competitor dynamics.
• Prepare monthly Circana category share tracking and reporting for FSVAP.
• Monitor category trends, consumer and operator behavior, and competitive activity.
• Support product and pricing performance assessments and competitive benchmarking.
• Coordinate quality cuttings and Sensory studies and summarize findings.
• Support white-space and SKU rationalization.
• Prepare analysis and materials for Pricing/Revenue Management, Sales, and Marketing discussions.
• Manage assigned projects, timelines, and documentation.

Skills

Analytical thinking

Communication

Attention to detail

Cross-functional collaboration

Curiosity and learning

Education

Bachelor's degree in business/marketing/economics/finance or related field

Tools

Excel

Word

PowerPoint

Circana

Job description

ASSOCIATE MANAGER, CATEGORY MANAGEMENT (FOODSERVICE POULTRY)

This is an opportunity for a curious, analytical professional to build a career in category management. In this role, you will support the Foodservice Value-Added Poultry (FSVAP) category team to inform category strategy, portfolio decisions, and commercial growth. You will manage assigned projects and owned product categories and work with Sales, Marketing, Pricing/Revenue Management, R&D, Sensory, and Innovation while building deep expertise in poultry products, customers, operators, and foodservice trends.

Key Responsibilities

• Category Strategy & Planning
  • Support the annual situation assessment and category strategy for FSVAP.
  • Gather and analyze internal and external data on consumer, operator, and competitor dynamics.
• Market, Customer & Competitive Intelligence
  • Prepare monthly Circana category share tracking and reporting for FSVAP.
  • Monitor category trends, consumer and operator behavior, and competitive activity.
• Portfolio & Product Strategy
  • Support product and pricing performance assessments and competitive benchmarking.
  • Coordinate quality cuttings and Sensory studies and summarize the findings.
  • Support white-space and gap analysis and SKU rationalization.
• Brand & Commercial Enablement
  • Support review of Brand Marketing materials for alignment with category insights.
  • Prepare analysis and materials for Pricing/Revenue Management, Sales, and Marketing discussions.
• Execution & Development
  • Manage assigned projects, timelines, and documentation.
  • Build expertise in poultry products, processing, customers, operators, and foodservice trends.

Requirements

• Education: Bachelor's degree in business, marketing, economics, finance, or other related field.
• Experience: 2+ years of experience in category management, marketing, market insights, finance, or a related field
• Computer Skills: Proficient in Excel, Word, and PowerPoint; experience with syndicated market data (e.g., Circana) preferred.
• Communication Skills: Excellent verbal and written communication skills.
• Special Skills: Strong analytical and problem-solving skills with attention to detail; Ability to organize and manage multiple projects and deadlines; Ability to collaborate with cross-functional partners; Curiosity and a willingness to learn, take feedback, and grow.
• Supervisory: This position does not supervise direct reports
• Travel: 1-4 Domestic trips per year

All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.

Relocation Assistance Eligible: No

Work Shift: 1ST SHIFT (United States of America)

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.