Brands Art Director

ExcelliSearch, Inc.

New York (NY)

On-site

USD 90,000 - 130,000

Full time

14 days+

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Job summary

ExcelliSearch, Inc. is seeking an accomplished Art Director to establish and oversee the creative vision for a portfolio of six fashion brands.

You will guide campaigns, digital content, and photoshoots from ideation to final delivery, inspiring a multidisciplinary team to execute a cohesive brand language. You will lead across multiple brands, balancing high-level strategy with hands-on execution, while leveraging AI-powered tools to accelerate content production and maintain distinctive

Qualifications

  • 5–7+ years of professional experience in art direction or design, preferably in fashion, lifestyle, beauty, or retail.
  • Portfolio demonstrating campaign development, photography, and visual storytelling.
  • Experience directing photoshoots and collaborating with photographers and external creatives.
  • Experience leading or mentoring a creative team.

Responsibilities

  • Lead art direction and concept development for brand campaigns across six brands.
  • Plan and oversee photoshoots from concept to delivery, including mood boards and talent casting.
  • Collaborate with design teams to reflect brand identity in campaign imagery.
  • Manage day-to-day workflow of the creative team and ensure high quality deliverables.
  • Coordinate with photographers, stylists, producers, and freelancers to translate concepts into visuals.
  • Develop creative briefs, manage timelines, and keep projects within budget.
  • Direct visual content across email, websites, social, ecommerce, and paid channels.
  • Evolve each brand’s visual language while preserving individual brand identity.
  • Contribute new concepts and inspiration to the marketing and creative organization.
  • Leverage AI-powered tools to enhance concept development and accelerate production.

Skills

Art direction
Design
Campaign development
Photography
Team leadership
Adobe Creative Suite
Figma
AI tools

Tools

Adobe Creative Suite
Figma
AI tools

Job description

Art Director
The Role

We are seeking an Art Director to establish and oversee the creative vision for a portfolio of six fashion brands, guiding projects from initial ideation through final delivery across marketing campaigns, digital content, and photoshoots.

This is a hands‑on creative leadership position for a visually driven, concept‑oriented professional who can adapt to the distinct identities of multiple brands, bring a clear creative perspective, and inspire a team to execute that vision.

Key Responsibilities
  • Lead the development of art direction and creative concepts for brand campaigns, product launches, and ongoing content initiatives across all six brands.

  • Plan and oversee photoshoots from start to finish, including concept development, mood boards, shot planning, talent casting, styling, and direction on set.

  • Collaborate closely with each brand’s design team to ensure campaign imagery and content reflect the collections and maintain alignment with the brand’s identity.

  • Oversee the creative team’s day‑to‑day workflow, establish priorities, provide constructive direction, and ensure all deliverables meet quality and consistency standards.

  • Coordinate with photographers, stylists, producers, and freelance creatives to translate concepts into compelling visual assets.

  • Develop comprehensive creative briefs, manage project timelines, and ensure work is delivered within established budgets.

  • Direct visual content and storytelling across email marketing, websites, social media, ecommerce platforms, and paid advertising channels.

  • Evolve and refine each brand’s visual language while preserving the individual character and positioning of every brand.

  • Contribute new creative concepts, references, and inspiration to support the wider marketing and creative organization.

  • Leverage AI‑powered applications and emerging creative technologies to enhance concept development, improve workflows, and accelerate content production.

Qualifications & Experience
  • 5–7 minimum years of professional experience in art direction or design, preferably within fashion, lifestyle, beauty, or retail.

  • A compelling portfolio demonstrating expertise in campaign development, photography, and visual storytelling.

  • Proven experience directing photoshoots and collaborating with photographers and other external creative professionals.

  • Background in leading, managing, or mentoring members of a creative team.

  • Ability to work effectively with product and design teams to develop cohesive, brand‑aligned creative.

  • Exceptional visual sensibility and a strong understanding of composition, styling, typography, and imagery.

  • Proficiency in Adobe Creative Suite and Figma.

  • Practical experience using AI‑driven creative tools in the creative process.

  • Ability to balance high‑level creative strategy and vision with hands‑on execution and attention to detail.

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