Brands Art Director

Ashton North LLC; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Ashton North LLC in New York seeks an Art Director to establish and oversee the creative vision for six fashion brands, guiding campaigns, digital content, and shoots from ideation to delivery.

The role demands a hands-on leader who can align multiple brands, inspire a team, and translate concepts into compelling visuals across channels while leveraging AI tools to accelerate production.

Qualifications

• 5–7 years of professional experience in art direction or design.
• Portfolio demonstrating campaign development, photography, and storytelling.
• Experience directing photoshoots and collaborating with external creatives.
• Background in leading, managing, or mentoring members of a creative team.
• Ability to work effectively with product and design teams to develop cohesive, brand-aligned creative.
• Exceptional visual sensibility and a strong understanding of typography and imagery.
• Proficiency in Adobe Creative Suite and Figma.
• Practical experience using AI-driven creative tools in the creative process.
• Ability to balance high-level creative strategy with hands-on execution.

Responsibilities

• Lead the development of art direction and creative concepts for brand campaigns, product launches, and ongoing content initiatives across all six brands.
• Plan and oversee photoshoots from start to finish, including concept development, mood boards, shot planning, talent casting, styling, and direction on set.
• Collaborate closely with each brand's design team to ensure campaign imagery and content reflect the collections and maintain alignment with the brand's identity.
• Oversee the creative team's day-to-day workflow, establish priorities, provide constructive direction, and ensure all deliverables meet quality and consistency standards.
• Coordinate with photographers, stylists, producers, and freelance creatives to translate concepts into compelling visual assets.
• Develop comprehensive creative briefs, manage project timelines, and ensure work is delivered within established budgets.
• Direct visual content and storytelling across email marketing, websites, social media, ecommerce platforms, and paid advertising channels.
• Evolve and refine each brand's visual language while preserving the individual character and positioning of every brand.
• Contribute new creative concepts, references, and inspiration to support the wider marketing and creative organization.
• Leverage AI-powered applications and emerging creative technologies to enhance concept development, improve workflows, and accelerate content production.

Skills

Art direction

Brand campaigns

Team leadership

Photoshoots

Adobe Creative Suite

Figma

Visual storytelling

Idea generation

AI-powered tools

Tools

Adobe Photoshop

Adobe InDesign

Illustrator

Job description

Art Director

The Role

We are seeking an Art Director to establish and oversee the creative vision for a portfolio of six fashion brands, guiding projects from initial ideation through final delivery across marketing campaigns, digital content, and photoshoots.

This is a hands-on creative leadership position for a visually driven, concept-oriented professional who can adapt to the distinct identities of multiple brands, bring a clear creative perspective, and inspire a team to execute that vision.

Key Responsibilities

• Lead the development of art direction and creative concepts for brand campaigns, product launches, and ongoing content initiatives across all six brands.

• Plan and oversee photoshoots from start to finish, including concept development, mood boards, shot planning, talent casting, styling, and direction on set.

• Collaborate closely with each brand's design team to ensure campaign imagery and content reflect the collections and maintain alignment with the brand's identity.

• Oversee the creative team's day-to-day workflow, establish priorities, provide constructive direction, and ensure all deliverables meet quality and consistency standards.

• Coordinate with photographers, stylists, producers, and freelance creatives to translate concepts into compelling visual assets.

• Develop comprehensive creative briefs, manage project timelines, and ensure work is delivered within established budgets.

• Direct visual content and storytelling across email marketing, websites, social media, ecommerce platforms, and paid advertising channels.

• Evolve and refine each brand's visual language while preserving the individual character and positioning of every brand.

• Contribute new creative concepts, references, and inspiration to support the wider marketing and creative organization.

• Leverage AI-powered applications and emerging creative technologies to enhance concept development, improve workflows, and accelerate content production.

Qualifications & Experience

• 5-7 minimum years of professional experience in art direction or design, preferably within fashion, lifestyle, beauty, or retail.

• A compelling portfolio demonstrating expertise in campaign development, photography, and visual storytelling.

• Proven experience directing photoshoots and collaborating with photographers and other external creative professionals.

• Background in leading, managing, or mentoring members of a creative team.

• Ability to work effectively with product and design teams to develop cohesive, brand-aligned creative.

• Exceptional visual sensibility and a strong understanding of composition, styling, typography, and imagery.

• Proficiency in Adobe Creative Suite and Figma.

• Practical experience using AI-driven creative tools in the creative process.

• Ability to balance high-level creative strategy and vision with hands-on execution and attention to detail.