Brands Art Director

Professional Recruiting Consultants, Inc.; New York (NY); On-site; USD 110,000 - 170,000; Full time

Job summary

Professional Recruiting Consultants, Inc. is seeking an Art Director to establish and oversee the creative vision for six fashion brands, guiding campaigns, digital content, and photoshoots from ideation to final delivery.

This role blends hands-on leadership with bold, story-driven visuals across multiple brand identities. You will lead art direction, plan shoots, collaborate with design teams, and mentor a creative team to deliver high‑impact imagery while maintaining brand consistency.

Qualifications

• 5–7 years of professional experience in art direction or design, preferably fashion/retail.
• A compelling portfolio demonstrating expertise in campaign development, photography, and storytelling.
• Proven experience directing photoshoots and collaborating with photographers and external creatives.
• Background in leading, managing, or mentoring members of a creative team.
• Ability to work effectively with product and design teams to develop cohesive, brand‑aligned creative.
• Exceptional visual sensibility with strong understanding of composition, styling, typography, and imagery.
• Proficiency in Adobe Creative Suite and Figma.
• Practical experience using AI‑driven creative tools in the creative process.
• Ability to balance high‑level creative strategy and hands‑on execution.

Responsibilities

• Lead the development of art direction and creative concepts for brand campaigns, product launches, and ongoing content initiatives across all six brands.
• Plan and oversee photoshoots from start to finish, including concept development, mood boards, shot planning, talent casting, styling, and direction on set.
• Collaborate closely with each brand’s design team to ensure campaign imagery reflects the collections and maintains brand identity.
• Oversee the creative team’s day‑to‑day workflow, establish priorities, provide direction, and ensure deliverables meet quality standards.
• Coordinate with photographers, stylists, producers, and freelancers to translate concepts into compelling visual assets.
• Develop comprehensive creative briefs, manage project timelines, and ensure work is delivered within budgets.
• Direct visual content and storytelling across email marketing, websites, social media, ecommerce, and paid ads.
• Evolve and refine each brand’s visual language while preserving individual character and positioning.
• Contribute new creative concepts, references, and inspiration to support the wider marketing and creative org.
• Leverage AI‑powered applications to enhance concept development, workflows, and content production.

Skills

Art direction

Creative leadership

Brand campaigns

Photoshoot direction

Team mentorship

Collaboration with design teams

Typography

Storytelling

AI-driven tools

Adobe Creative Suite

Figma

Tools

Adobe Creative Suite

Figma

Job description

Art Director

The Role

We are seeking an Art Director to establish and oversee the creative vision for a portfolio of six fashion brands, guiding projects from initial ideation through final delivery across marketing campaigns, digital content, and photoshoots.

This is a hands‑on creative leadership position for a visually driven, concept‑oriented professional who can adapt to the distinct identities of multiple brands, bring a clear creative perspective, and inspire a team to execute that vision.

Key Responsibilities

• Lead the development of art direction and creative concepts for brand campaigns, product launches, and ongoing content initiatives across all six brands.

• Plan and oversee photoshoots from start to finish, including concept development, mood boards, shot planning, talent casting, styling, and direction on set.

• Collaborate closely with each brand’s design team to ensure campaign imagery and content reflect the collections and maintain alignment with the brand’s identity.

• Oversee the creative team’s day‑to‑day workflow, establish priorities, provide constructive direction, and ensure all deliverables meet quality and consistency standards.

• Coordinate with photographers, stylists, producers, and freelance creatives to translate concepts into compelling visual assets.

• Develop comprehensive creative briefs, manage project timelines, and ensure work is delivered within established budgets.

• Direct visual content and storytelling across email marketing, websites, social media, ecommerce platforms, and paid advertising channels.

• Evolve and refine each brand’s visual language while preserving the individual character and positioning of every brand.

• Contribute new creative concepts, references, and inspiration to support the wider marketing and creative organization.

• Leverage AI‑powered applications and emerging creative technologies to enhance concept development, improve workflows, and accelerate content production.

Qualifications & Experience

• 5–7 minimum years of professional experience in art direction or design, preferably within fashion, lifestyle, beauty, or retail.

• A compelling portfolio demonstrating expertise in campaign development, photography, and visual storytelling.

• Proven experience directing photoshoots and collaborating with photographers and other external creative professionals.

• Background in leading, managing, or mentoring members of a creative team.

• Ability to work effectively with product and design teams to develop cohesive, brand‑aligned creative.

• Exceptional visual sensibility and a strong understanding of composition, styling, typography, and imagery.

• Proficiency in Adobe Creative Suite and Figma.

• Practical experience using AI‑driven creative tools in the creative process.

• Ability to balance high‑level creative strategy and vision with hands‑on execution and attention to detail.