Branding & Creative Lead — Strategy, Identity & Team

Sullivan & Cromwell LLP; New York (NY); On-site; USD 160,000 - 185,000; Full time

Benefits offered by this job

Employee benefits

Job summary

Sullivan & Cromwell LLP, based in New York, seeks a Manager of Branding & Creative to lead the firm’s visual identity across print, digital, and experiential materials. You will provide creative direction, mentor a diverse team, and ensure high-quality outputs for campaigns, publications, events, and digital initiatives.

The role combines strategic brand leadership with hands-on creation, requiring a portfolio of sophisticated visuals and strong collaboration with lawyers and business services

Qualifications

• Bachelor’s degree in Graphic Design, Visual Communications, Marketing, Communications or related field.
• Approximately 10+ years of relevant professional experience, including substantial experience leading creative teams.
• Experience within a law firm or other professional services environment preferred.
• Portfolio submission required during the application process.

Responsibilities

• Lead and manage the Branding & Creative team, including senior, mid-level and junior creative professionals, as well as contingent and external creative resources.
• Provide regular creative direction, coaching, feedback and professional development to team members, fostering a collaborative culture that emphasizes creativity, accountability, knowledge sharing, high quality standards and continuous improvement.
• Lead and execute high-impact creative projects, including firmwide campaigns and communications; major publication- and event-related visual identities; digital and multimedia initiatives; and special branding and visual identity projects.
• Serve as a trusted adviser to internal clients, helping to clarify objectives, evaluate creative approaches and recommend solutions to support business and communications needs.
• Build strong working relationships with colleagues across Business Development, Communications, Events and Recruiting, as well as with lawyers, senior business services professionals and other stakeholders throughout the Firm.
• Steward and evolve the Firm’s visual brand in coordination with Firm leaders, ensuring the brand remains distinctive, relevant and appropriate for the Firm and its audiences.
• Oversee the development, maintenance and appropriate use of Firm brand assets and systems, including: brand guidelines and visual standards; PowerPoint and Word templates; photography and image libraries; digital asset management resources; social media and digital templates; event identities and materials; presentation systems; and other branded collateral and platforms.
• Take a proactive role in project assignment, prioritization and workload management across the team, balancing deadlines, complexity, skill sets and available resources.
• Evaluate and improve creative workflows, project intake, prioritization, resource allocation and related processes to increase efficiency, transparency and quality.
• Oversee contingent creative resources and external agencies and vendors, including assignment of appropriate work, quality review and monitoring of service levels.
• Proactively evaluate emerging technologies, including AI-enabled creative tools, and identify appropriate opportunities to improve creative quality, efficiency, scalability and ways of working while maintaining Firm standards.
• Support collaboration with international offices as needed and identify opportunities to extend the influence and consistency of the Firm’s brand in partnership with local teams.

Skills

Creative judgment

Leadership & mentoring

Client communication

Brand systems understanding

Project management

Attention to detail

Discretion & professionalism

Education

Bachelor’s degree in Graphic Design/Visual Communications or related field

Tools

Adobe Creative Suite

Microsoft Office (PowerPoint/Word)

Job description

Sullivan & Cromwell LLP, based in New York, seeks a Manager of Branding & Creative to lead the firm’s visual identity across print, digital, and experiential materials. You will provide creative direction, mentor a diverse team, and ensure high-quality outputs for campaigns, publications, events, and digital initiatives.

The role combines strategic brand leadership with hands-on creation, requiring a portfolio of sophisticated visuals and strong collaboration with lawyers and business services