Branding and Communications Specialist

Encova Service Corp; Columbus (OH); Hybrid; USD 49,000 - 79,000; Full time

Benefits offered by this job

Health, Dental & Vision Insurance

Company-provided life and income plans

401(k) Retirement Plan - 100% match up

Paid Time Off, Holidays, floating days

Flexible Work Arrangements - Hybrid/On

Job summary

Encova Insurance in Columbus, OH is seeking a Marketing & Communications professional to develop and execute internal and external programs that align with company growth and brand standards. You will craft content for social media, emails, and web properties to boost engagement and awareness.

Collaborate with cross-functional teams and monitor campaign performance. This role offers a hybrid schedule and opportunities to shape Encova’s communications strategy across channels.

Qualifications

• Undergraduate degree in communications, marketing, journalism or a related field.
• Directly related experience in communications, advertising, social media, public relations or digital marketing is preferred.
• Strong writing skills, creativity, understanding of social media channels and content strategy are required.
• Portfolio demonstrating diverse writing styles and strong proofreading/editing skills is required.
• Experience with email marketing and AP style is highly desired.

Responsibilities

• Develop and execute internal and external marketing and communications programs to support growth and corporate objectives.
• Create content for Encova's social media accounts to increase brand awareness and engagement.
• Follow and maintain brand standards to sustain a strong brand presence.
• Collaborate with internal teams to implement multi-channel communication plans.
• Write and edit content across branding and communications materials.
• Monitor and report campaign effectiveness and optimize accordingly.
• Support content strategy and management for Encova web properties.

Skills

Brand communications

Social media strategy

Content writing

AP style

Outlook

Word

PowerPoint

monday.com

Microsoft Dynamics Customer Insights

Sprout Social

EpiServer CMS

SharePoint

Education

Undergraduate degree in communications/marketing/journalism

Tools

Outlook

Word

PowerPoint

monday.com

Microsoft Dynamics Customer Insights

Sprout Social

EpiServer CMS

SharePoint

Job description

The salary range for this job posting is $49,225.00 - $78,759.00 annually + bonus + benefits. Pay Type: Salary The above represents the full salary range for this job requisition. Ultimately, in determining your pay and job title, we'll consider your location, education, experience, and other job-related factors, and will fall within the stated range. Your recruiter can share more information about the specific salary range during the hiring process.

This role will work a hybrid schedule in our Columbus, Ohio office and will report to the Branding and Communications Manager.

Unique residence requirements are listed in each job posting, please review closely for details. Encova is only able to employ associates who reside and work within specific U.S. states. Our current policies are based on the laws in states in which we are registered for payroll. Our current footprint includes: Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, New Hampshire, New Jersey, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, West Virginia, Wisconsin.

JOB OBJECTIVE

Develop, coordinate and execute internal and external marketing and communications programs for Encova Insurance and key stakeholders that support growth and other corporate objectives through traditional and emerging channels. This may include creating content for Encova's social media accounts to increase brand awareness and engagement. Follow and maintain brand standards to operate within to sustain a strong brand awareness. Discover new opportunities to further the positioning of the Encova brand.

ESSENTIAL FUNCTIONS

Communicate effectively to external audiences, including agents, policyholders, media and the general public through traditional, digital and emerging media. Develop comprehensive communication plans based on the strategic objectives of Encova Insurance and its key stakeholders; communication plans may include: email marketing, organic and/or paid social media, public relations, internal communications, newsletter inclusions, website alerts, FAQs, talking points, advertising, word-of-mouth and more. Use independent judgment and decision-making to create, propose and implement multi-channel communication programs to support the needs of all business lines to communicate with agents, policyholders and the general public. This will include, but will not be limited to, communication of strategy and objectives, product introductions, incentive programs and policyholder materials. Collaborate with internal teams (i.e. profit centers, Customer Experience, Information Technology and Agency Operations and Marketing) to solidify comprehensive, strategic marketing and communications plans. Assist with developing and implementing comprehensive marketing and communication plans, including writing, proofing, obtaining approvals, collaborating with designers and more. Write content and edit contributions from other staff in Branding and Communications, the leadership team and other areas as assigned. Monitor, measure and report on campaign effectiveness; optimize efforts based on results. Demonstrate an understanding of digital marketing strategy, trends and key performance indicators, including content strategy, email marketing, organic and paid social media strategy, SEO and Google Analytics. Assist with content strategy and management for all external-facing Encova web properties, including our public site and customer-facing portals, and collaborate with internal teams to optimize user experience. Collaborate with the Branding and Communications team on content and campaigns, including support for social media activities as needed. Responsibilities may include creating, scheduling and publishing content across Facebook, Instagram and LinkedIn; researching trends, hashtags and competitors; developing content calendars; partnering with visual designers; creating captions and short-form copy; assisting with photo selection and basic video editing in CapCut; monitoring and engaging with social media audiences; supporting proofing and approval processes; and tracking performance metrics. Ensure consistent use of the corporate brand and voice across assigned work. Monitor, maintain and improve Encova’s online reputation, i.e. Google reviews, etc. Demonstrate strong project management and interpersonal skills. Commonly lead projects and interact with integrated teams. Maintain collaborative editorial and corporate calendars with upcoming deadlines and priorities with input from other members of the Branding and Communications team. Ensure consistent use of the corporate brand across all functions and platforms. Ensure consistency of basic corporate information, such as logos, contact information, brand templates, etc. Evaluate emerging technologies and provide thought leadership and perspective for adoption.

KNOWLEDGE, SKILLS AND EXPERIENCE

An undergraduate degree in communications, marketing, journalism or a related field. Directly related experience in communications, advertising, social media, public relations or digital marketing is preferred. Strong writing skills, creativity, thorough understanding of social media channels, attention to detail and a demonstrated success in content strategy is required. A portfolio demonstrating diverse writing styles is required, along with demonstrated strong proofing and editing skills. Demonstrated experience managing communication plans, email marketing and AP style are highly desired. Experience with Outlook, Word, PowerPoint, monday.com, Microsoft Dynamics Customer Insights, Sprout Social, EpiServer CMS and SharePoint are a plus. Work in or understanding of the insurance industry is desirable. This position has been evaluated in accordance with the Americans with Disabilities Act. Encova Insurance makes every effort to reasonably accommodate disabilities to permit performance of the essential functions and candidates who need such accommodation are encouraged to seek it. This description reflects the nature and level of work performed by associates in this position. It is not an all-inclusive inventory of duties, responsibilities and qualifications required. It provides an accurate overview of the work and skills needed to perform this position. Because job content may change from time to time, Encova Insurance reserves the right to add and/or delete functions from this job as it deems necessary for business reasons.

BENEFITS

Available benefits (subject to any policy or plan changes) include, but are not limited to:

• Health, Dental & Vision Insurance
• Company-provided life and income protection plans
• Eligibility to participate in a company incentive bonus program
• 401(k) Retirement Plan - 100% company match up to 7% on annual salary
• Paid Time Off, Paid Holidays, and Floating Holidays
• Flexible Work Arrangements - Hybrid and remote depending on the role

Encova Insurance is an EOE/E-Verify employer.

OUR CULTURE

Ready to join our team? At Encova Insurance, we firmly believe that our associates drive our company's success by delivering unrivaled service to our customers. With success in mind, we make an ongoing effort to provide an environment that offers challenging, stimulating, and financially rewarding opportunities. Join us to discover a work experience where you can learn and grow to your fullest potential. We believe that happy, healthy associates are the foundation of great work.

Encova Insurance is an EOE/E-Verify employer. #LI-Hybrid#LI-LP1 At Encova our associates are the heart of our business. Our exceptional culture makes it a special place to work and gives us a unique advantage. Building and sustaining this culture requires intentional effort from everyone in the company. We believe that achieving results and building trust are interrelated. Through connection, character and competence, we build trusting relationships with associates, agents and policyholders to achieve excellent results. Through our collaborative team structure we find professional and personal growth. We never stop learning and always seek to improve ourselves. At Encova, we know that inclusion and belonging foster our competitive edge by giving voice to every individual’s unique talent and perspective; and we believe that when a condition of equity exists, all associates can contribute to the fullest extent of their knowledge, skills and ability.