Branded Social Campaigns Lead (Hybrid NYC)

The Points Guy; New York (NY); Hybrid; USD 70,000 - 113,000; Full time

Benefits offered by this job

Health Insurance Coverage (medical,  d

Life Insurance

Job summary

The Points Guy in New York City is seeking a Social Media Partnerships Manager to own and execute high-impact branded social campaigns from concept through publication. This role reports into the Social Partnerships lead and blends creative production, client services and operational oversight in a fast-moving, performance-driven environment.

This is a role for someone who can run campaigns independently, manage multiple workstreams, and contribute to revenue growth.

Qualifications

• 5-7+ years of experience in social media, branded content, agency production or client services.
• Strong short-form video instincts and deep understanding of platform-native storytelling.
• Comfortable writing scripts, directing talent and overseeing edits.
• Highly organized with the ability to manage multiple campaigns simultaneously without sacrificing detail.
• Confident in client-facing environments and able to navigate feedback with clarity and professionalism.
• A strategic thinker who understands how creative execution connects to revenue outcomes.
• Experience in travel, finance or performance-driven media is a plus.

Responsibilities

• Lead end-to-end execution of branded social campaigns across Instagram, TikTok, YouTube Shorts and emerging platforms.
• Manage timelines, approvals, asset delivery and cross-functional coordination from kickoff through post-campaign reporting.
• Write and edit scripts that translate partner messaging into platform-native storytelling tailored to the TPG audience.
• Direct on-camera talent and ensure final deliverables align with TPG’s editorial voice and brand standards.
• Oversee post-production, working closely with freelance editors and internal video teams to ensure creative quality and timely delivery.
• Appear as on-camera talent in partnerships videos as needed.
• Capture content in the field when needed, including travel shoots and on-location production.
• Serve as a client-facing lead on select campaigns, confidently running calls and managing feedback.
• Partner closely with Sales, Editorial, Video, Marketing and Analytics teams to execute seamless, high-performing campaigns.
• Support pre-sale ideation and RFP concepting in collaboration with senior leadership.
• Maintain organized campaign documentation and workflows to ensure scale and efficiency.
• Track campaign performance, surface insights and apply learnings to future executions.
• Identify opportunities for creative testing, production optimization and format innovation.Contribute to overall social partnerships revenue growth by ensuring consistent, premium execution that drives retention and upsell opportunities.

Skills

Social media strategy

Branded content

Agency production

Client services

Video production

Script writing

On-camera direction

Job description

The Points Guy in New York City is seeking a Social Media Partnerships Manager to own and execute high-impact branded social campaigns from concept through publication. This role reports into the Social Partnerships lead and blends creative production, client services and operational oversight in a fast-moving, performance-driven environment.

This is a role for someone who can run campaigns independently, manage multiple workstreams, and contribute to revenue growth.