Branded Events Lead

Lensa; Washington (District of Columbia); Hybrid; USD 97,000 - 226,000; Full time

Job summary

Lensa is seeking an Event Strategy Lead to oversee the strategy and execution of Zoom's events. The ideal candidate will have over 8 years of experience in leading impactful event initiatives in the tech sector, enhancing customer engagement through exceptional experiences. This role is pivotal in driving growth through strategic event planning and execution.

Qualifications

• 8+ years of experience leading events or experiential marketing in tech.
• Proven ability to drive event strategies that align with brand goals.
• Demonstrated success in managing complex, cross-functional initiatives.

Responsibilities

• Define and drive overall event strategy including setting goals and success metrics.
• Lead content development to craft compelling narratives for events.
• Manage and select speakers to ensure alignment with event objectives.

Skills

Event Strategy

Content Development

Audience Engagement

Cross-Functional Leadership

Job description

1 day ago Be among the first 25 applicants

Lensa partners with DirectEmployers to promote this job for Zoom Corporation.

What you can expect

This role will lead the event strategy, content, speaker selection, promotion, attendee engagement, and overall experience for Zoom-owned events. It will partner closely with the Growth team’s Events department, which is responsible for logistics and overall project planning. Responsible for driving a clear strategic vision that delivers meaningful impact, with the goal of engaging and growing Zoom’s customer base through exceptional event experiences.

About The Team

We are a high-impact, cross-functional team focused on building programs that connect brand engagement to business growth. We unify partnerships, Tier 1 events, social media, and advertising into one cohesive strategy—designed to drive awareness, adoption, and pipeline across the Zoom portfolio. Our work spans the full funnel, and we stay relentlessly focused on outcomes and business impact.

Responsibilities

• Defining and driving the overall event strategy, including setting event goals, identifying target audiences, shaping programming themes, and establishing success metrics. This ensures each event aligns with business objectives and delivers measurable impact.
• Owning content development for Zoom-owned events, crafting compelling narratives and programming that resonate with our audience. This includes close partnership with Product Marketing to ensure content aligns with product priorities and showcases innovation. It also tells a cohesive story that elevates the brand and deepens customer engagement.
• Leading the speaker selection process by identifying and securing key talent that aligns with our event goals and audience interests. Collaborating closely with Product Marketing, Press teams, and external PR agencies to curate a diverse and compelling lineup that highlights thought leadership, product innovation, and brand storytelling. This ensures each speaker contributes to a memorable and impactful event experience.
• Developing and executing promotion and attendee engagement strategies to maximize event awareness, registration, and participation. Collaborating closely with Growth, Creative, and Events Logistics teams to create targeted campaigns and craft compelling messaging. This also includes implementing interactive initiatives that foster excitement and meaningful connections before, during, and after the event.
• Leading complex, cross-functional initiatives—aligning teams, driving timelines, and delivering programs that make a measurable impact.
• Driving programs from kickoff to delivery—keeping timelines on track, and goals in focus. Build momentum and accountability to make sure the work lands with impact.
• Managing agency relationships to get the best innovative, strategic, and operational outcomes—on time and on budget. Keeping scopes clear, feedback sharp, and partnerships productive across events, campaigns, and brand initiatives.
  
  

What we’re looking for

• Have 8+ years of experience leading events or experiential marketing for a major brand, preferably in the tech industry. Proven track record of delivering high-impact programs that drive business results.
• Set a clear, inspiring direction for event initiatives that align with overall business goals and brand strategy.
• Lead and foster strong partnerships across Growth, Creative, Product Marketing, Press, and Events Logistics teams to drive seamless execution.
• Make data-informed decisions, balancing creativity with business impact to optimize event outcomes.
• Articulate clear goals, plans, and results to diverse audiences, fostering transparency and alignment.
• Encourage new ideas and continuously improve event strategies to keep experiences fresh, engaging, and impactful.
  
  

Minimum

Salary Range or On Target Earnings:

$97 600,00

Maximum

$225 700,00

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure; there may be a different range for candidates in this and other locations

At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!

Anticipated Position Close Date

06/30/25

Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn (https://careers.zoom.us/benefits) for more information.

About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment

At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form (https://form.asana.com/?k=OIuqpO5Tv9XQTWp1bNYd8w&d=1127274756253361) and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.

If you have questions about this posting, please contact [e-mail]

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  IT Services and IT Consulting

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