Brand Storytelling Lead — Senior Copywriter

Ethos Creative Group; Greensboro (NC); On-site; USD 70,000 - 110,000; Full time

Job summary

Ethos Creative Group in Greensboro, NC seeks a Senior Copywriter to shape and elevate brand messaging across campaigns, websites, emails, social, and digital ads. This role blends strategic thinking with hands-on writing to guide voice, tone, and creative direction.

You will collaborate with designers, strategists, and account leads, mentor junior writers, review copy, and manage multiple projects while upholding quality and consistency across client brands.

Qualifications

• 5–8+ years of professional copywriting experience (agency experience REQUIRED).
• Strong portfolio demonstrating conceptual thinking and versatility across formats and industries.
• Experience writing for multiple brands and adapting voice and tone accordingly.
• Excellent writing, editing, and proofreading skills.
• Familiarity with digital channels, including web, email, social, and paid media.
• Ability to work cross-functionally in a collaborative agency environment.
• Experience mentoring or providing feedback to junior creatives is a plus.

Responsibilities

• Develop and lead copy for brand campaigns, websites, email marketing, social media, digital ads, and content initiatives.
• Translate brand strategy and business goals into clear, engaging messaging.
• Establish and maintain voice and tone guidelines for client brands.
• Concept creative ideas and messaging frameworks across channels.
• Collaborate with designers and strategists throughout the creative process.
• Review, edit, and refine copy from junior writers or freelancers.
• Present copy concepts and creative rationale internally and to clients.
• Manage multiple projects, timelines, and priorities simultaneously.
• Ensure consistency, quality, and accuracy across all written deliverables.

Skills

Copywriting

Brand voice

Editing

Collaboration

Mentoring

Attention to detail

Strategic thinking

Job description

Ethos Creative Group in Greensboro, NC seeks a Senior Copywriter to shape and elevate brand messaging across campaigns, websites, emails, social, and digital ads. This role blends strategic thinking with hands-on writing to guide voice, tone, and creative direction.

You will collaborate with designers, strategists, and account leads, mentor junior writers, review copy, and manage multiple projects while upholding quality and consistency across client brands.