Brand Visual Director: Campaigns, Shoots & Identity

intellipro; New York (NY); Hybrid; USD 104,000 - 118,000; Full time

Job summary

IntelliPro in New York, NY is seeking an experienced Art Director III to lead and evolve a brand’s visual identity across campaigns, product launches, e-commerce, social, retail, merchandising, paid media, and print.

This high‑volume, hands‑on role requires a strong visual POV, expert art direction, and the ability to manage multiple projects while collaborating with marketing, copy, video, product, and external partners.

Qualifications

• 5+ years of experience as an Art Director, Senior Designer, or similar creative role.
• Strong portfolio demonstrating work across social, e-commerce, merchandising, retail, and print.
• Proven experience directing photo and video shoots.
• Strong understanding of visual storytelling, typography, layout, composition, and image-making.
• Experience working cross-functionally with marketing, product, copy, video, and production teams.
• Experience managing external creative partners, photographers, stylists, and freelancers.
• Proficiency in Adobe Creative Suite and Figma.
• Working knowledge of AI-powered creative tools and platforms.
• Beauty, cosmetics, haircare, fashion, or consumer-brand experience is strongly preferred.

Responsibilities

• Own and evolve the brand’s visual identity across multiple consumer touchpoints.
• Translate marketing and product briefs into compelling visual concepts and creative narratives.
• Develop creative for digital, social, paid media, e-commerce, retail, merchandising, and print.
• Art direct photo and video shoots, including casting, styling, set design, shot lists, composition, and on-set decisions.
• Partner with photographers, stylists, producers, editors, retouchers, freelancers, and production teams.
• Oversee creative from concept development through final production and delivery.
• Adapt campaign concepts across multiple platforms while maintaining brand consistency.
• Present creative concepts to senior leadership and cross-functional stakeholders.
• Provide thoughtful creative feedback and direction to junior creatives when needed.
• Manage multiple projects, deadlines, and stakeholders in a fast-paced environment.
• Stay current with trends in beauty, fashion, content, culture, and consumer marketing.
• Leverage AI-powered creative tools to support ideation, visualization, and creative development.

Skills

Art direction

Visual storytelling

Cross-functional collaboration

Tools

Adobe Creative Suite

Figma

AI-powered creative tools

Job description

IntelliPro in New York, NY is seeking an experienced Art Director III to lead and evolve a brand’s visual identity across campaigns, product launches, e-commerce, social, retail, merchandising, paid media, and print.

This high‑volume, hands‑on role requires a strong visual POV, expert art direction, and the ability to manage multiple projects while collaborating with marketing, copy, video, product, and external partners.