Brand & UX Lead for Dual-Brand Digital Experience

Greater Baltimore Co; Baltimore (MD); On-site; USD 70,000 - 80,000; Full time

Job summary

The Greater Baltimore Committee (GBC) seeks a Brand and User Experience Manager to own the shared visual systems and digital user experience across GBC and UpSurge brands. You will oversee design, social, and multimedia production turning events and campaigns into polished, multi-platform content while preserving distinct brand identities.

In addition to visual work, you will contribute editorial direction and basic content management, supporting two audiences with a service-minded,

Qualifications

• Proficiency in Canva as a design tool and workflow driver.
• Experience managing platform-specific social media accounts (LinkedIn, Instagram, YouTube).
• Video production and editing experience (Final Cut Pro or equivalent).
• Experience developing and governing brand identity systems across multiple sub-brands or entities.
• Working knowledge of UX principles for content-heavy, event-driven websites.

Responsibilities

• Owns and maintains a shared brand system for two distinct identities across touchpoints.
• Leads development of a visual style guide aligned with editorial standards.
• Develops standardized presentation templates and coordinates their rollout.
• Manages brand assets in SharePoint and interfaces with organizational systems.
• Plans and produces event and social video content for multiple channels.
• Designs promotional graphics for events and campaigns and maintains consistency across brands.
• Provides UX input to event registration processes and content updates.

Skills

Brand design

Brand identity systems

UX design

Video production

Social media management

Content governance

Policy familiarity

Tools

Final Cut Pro

SharePoint

Monday.com

Salesforce

Blackthorn

WordPress

Job description

The Greater Baltimore Committee (GBC) seeks a Brand and User Experience Manager to own the shared visual systems and digital user experience across GBC and UpSurge brands. You will oversee design, social, and multimedia production turning events and campaigns into polished, multi-platform content while preserving distinct brand identities.

In addition to visual work, you will contribute editorial direction and basic content management, supporting two audiences with a service-minded,