Brand Strategy Partner

Refokus GmbH; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Refokus is looking for a Brand Strategy Partner who bridges business, brand, and design. You’ll work directly with founders, marketing teams, and our creative crew to define where brands are going and how their websites get them there.

This isn’t sales. It’s strategy from day one. You’ll join early conversations with potential clients, help them see what’s possible, and turn those insights into brand and web strategies that drive real impact.

Qualifications

• You think like a founder and can shape messy ideas into strategy.
• You understand how design, content, and storytelling drive business goals.
• You collaborate with clients and teams to deliver brand and web strategies.
• You are comfortable leading conversations with creative teams.

Responsibilities

• Join early calls with potential clients to understand goals, challenges, and opportunities.
• Translate conversations into clear proposals and project directions.
• Lead brand strategy sessions using our Milton framework.
• Build out web strategy: structure, content hierarchy, and messaging direction.
• Collaborate with copywriters, designers, and PMs to turn strategy into design and experience.
• Collaborate with clients to refine and evolve brand and web strategies.

Skills

Founder mindset

Brand strategy

Client conversations

Storytelling

Startup experience

Creative collaboration

Execution focus

Job description

Refokus is looking for a Brand Strategy Partner. Someone who bridges business, brand, and design. You’ll work directly with founders, marketing teams, and our creative crew to define where brands are going and how their websites get them there.

This isn’t sales. It’s strategy from day one. You’ll join early conversations with potential clients, help them see what’s possible, and turn those insights into brand and web strategies that drive real impact.

You’ll work side by side with Refokus’ co-founder to co-lead client strategy and evolve how we connect with clients and bring their brands to life. Over time, you’ll take full ownership of the strategy operation, shaping how we define, sell, and deliver world-class digital experiences.

Who you are

• You think like a founder, not an account manager
• You can turn a messy idea into a sharp strategy
• You’re confident with clients and empathetic with teams
• You’re allergic to bullshit
• You think strategically across brand, business, and digital
• You understand how design, content, and storytelling drive business goals
• You get startups, tech, and modern brands
• You’re comfortable leading conversations and collaborating with creative teams
• You care as much about execution as you do about ideas

What you will do

• Join early calls with potential clients to understand their goals, challenges, and opportunities
• Translate those conversations into clear proposals and project directionsLead brand strategy sessions using our Milton framework
• Build out web strategy: structure, content hierarchy, and messaging direction
• Collaborate with copywriters, designers, and PMs to turn strategy into design and experience
• Collaborate with clients to refine and evolve brand and web strategies

R e f o k u s y o u r c a r e e r

Skill Growth

T a c k l e u n i q u e c h a l l e n g e s t h a t e n h a n c e y o u r s k i l l s w i t h e v e r y p r o j e c t .

Work Anywhere

E m b r a c e t h e f r e e d o m t o w o r k r e m o t e l y a n d f i n d y o u r i d e a l w o r k - l i f e b a l a n c e .

Supportive Team

J o i n a c u l t u r e t h a t s u p p o r t s , v a l u e s , a n d g r o w s t o g e t h e r .

Creative Autonomy

S h a p e y o u r r o l e i n p r o j e c t s t h a t h i g h l i g h t y o u r s t r e n g t h s a n d p a s s i o n s .