Brand Strategy Partner

ASCO; Alexandria (VA); Ibrido; USD 123.000 - 150.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid Work Environment

Paid Family Leave

13 Paid Holidays per Year

401(k) with Employer Contribution

Medical/Dental/Vision Coverage

Fertility and Family Forming

Healthcare Concierge

Descrizione del lavoro

ASCO, based in Alexandria, VA (remote options available), seeks a high-performing Brand Strategy Partner to lead cross-functional strategic branding and management. You will ensure consistency of ASCO and Conquer Cancer’s brand value propositions across channels, collaborating with content strategy and marketing teams to deliver cohesive storytelling.

The role requires senior-level branding experience, proficiency in Adobe Creative Suite and Canva, and a track record of managing brand

Competenze

• Bachelor’s degree in Marketing or related field or equivalent experience.
• 7+ years in Marketing including branding, storytelling, and messaging.
• 3–4 years leading complex programs or providing high-level strategic support.
• Proficiency with Adobe Creative Suite and Canva.
• Experience with a digital asset management system (DAMS) and content management systems.
• Experience directing the work of external vendors.

Mansioni

• Develop and oversee brand strategy and priorities, including brand guidelines and vision.
• Foster ongoing brand education and ambassadors across internal teams.
• Guide creative development with design teams to align with brand guidelines.
• Drive brand positioning for new programs and products; name development and guides.
• Translate marketing objectives into clear creative strategies and assets.

Conoscenze

Brand strategy

Storytelling

Adobe Creative Suite

Canva

DAMS

Content management

Vendor management

Formazione

Bachelor’s degree or equivalent

Strumenti

Bynder

Airtable

CMS

Descrizione del lavoro

Are you interested in making a world of difference in cancer care?

Cancer strikes more than 10 million people worldwide each year. As the leading medical society representing doctors who care for people with cancer, the American Society of Clinical Oncology (ASCO) is committed to conquering cancer through research, education, and promotion of the highest quality care.

Who we are:
ASCO is a flexible, high-performance membership organization where employees collaborate to support our mission through evidence, care, and impact. Together with Conquer Cancer, the ASCO Foundation, we foster a culture that prioritizes customer-centricity, emphasizes teamwork, and commits to quality. Our culture, ASCO Works – Our Way of Working, has long enabled workplace flexibility and embraced technology to help us achieve balance. To learn what it’s like to work at ASCO, click here.

Total Rewards:

At ASCO, we offer a competitive and comprehensive total rewards package. Our compensation philosophy and structure ensure that payremainsmarket-based, tied to performance,and aligned with our core values. The hiring salary range displayed accounts for a broad spectrum of factors, and the final offer will depend on an evaluation of the selected candidate’s experience, training, and specialized skill sets.

In addition to base pay, this position is eligible for our robust total rewards package, which includes health, vision, and dental insurance, a 401(k) with generous contribution, health and wellness benefits, family forming benefits, education support program, generous leave, and much more!

Who we are looking for:

ASCO is in search of a high-performing Brand Strategy Partner to provide cross-functional strategic leadership and management support to ensure a consistent focus on the organization’s values and the integrity of ASCO and Conquer Cancer’s brand value propositions. The successful hire will act as a senior collaborator on the end-to-end creative process to maintain cohesive storytelling across all channels.

Remote candidates welcome or primary location in Alexandria, VA.

Responsibilities

Brand Strategy

• In collaboration with the Director, Content Strategy & Brand Management and division leadership, create and oversee the brand strategy and priorities, including setting of brand guidelines, brand vision, future-growth, and environmental influences that impact ASCO and Conquer Cancer’s brand value propositions.
• As a brand lead, foster an ongoing relationship with internal stakeholders by providing ongoing brand education and understanding, developing a solid core of effective brand ambassadors who understand how to apply the brand to cohesive storytelling.
• Serve as a strategic partner to content strategy staff and marketing strategists in creative development efforts for both overarching campaign direction and individual asset development, guiding design to follow brand guidelines and design best practices while addressing campaign goals and strategy.
• Drive brand positioning discussions for new programs and products, including development of product naming, new identifiers, and creative guides.
• Translate marketing objectives into clear creative strategies, guiding the visual execution of campaigns while also directly producing design assets for high-visibility projects.

Brand Management

• Develop and manage accessible brand templates and self-service toolkits to empower staff to create brand-aligned content.
• Serve as the primary creative reviewer for high-visibility campaigns, providing visual direction and final brand approval on multimedia assets developed by the Multimedia Content Specialist and Digital Content Production Specialist.
• Contribute to the development of operational guardrails, copyright compliance, and ethical standards for the use of generative AI tools within the creative process.
• Manage onboarding activities and relationships with outside firms to ensure brand compliant creative assets and consult on execution and implementation of deliverables across all digital and print channels.
• Conduct routine visual and message-compliance audits across digital properties and print materials to identify and remediate instances of “brand drift.”
• Serve as a stakeholder lead and partner with the IT department on the organizational Digital Asset Management System (DAMS) to ensure all multimedia assets are organized and updated and its use is adopted.
• Monitor and anticipate industry design and brand storytelling trends, bringing fresh and relevant ideas to marketing and communications work.

Required Education and Experience

• Bachelor’s degree in Marketing, Brand Management, Strategic Communications or related field or equivalent years of experience
• 7+ years of Marketing experience including branding, storytelling, and messaging
• 3 -4 years of experience leading complex programs or providing high-level strategic support within a professional discipline
• Proficiency with Adobe Creative Suite programs and Canva
• Experience working with a digital asset management system (DAMS); and hands-on experience working with content management systems
• Experience directing the work of external vendors

Preferred Education and Experience

• Experience with non-profit and/or fundraising marketing
• Familiarity with project management and AI-driven content creation tools
• Experience with AP Style
• Experience with Bynder (DAMS) and Airtable

Competencies

• Willingness to embrace and adapt to new technology
• Excellent communication skills, including written, with ability to clearly convey and receive information
• Ability to apply brand strategy across integrated, multi-channel campaigns
• Strong interpersonal, negotiation, and relationship building skills
• Excellent time management skills with ability to prioritize, complete a high volume of work, and meet deadlines
• Excellent organizational skills and high attention to detail
• Excellent analytical skills and ability to think things through, anticipate solutions and next steps, and see the bigger picture, while offering fresh ideas
• Ability to work across teams/divisions/departments

ADA/Physical Requirements

Extended periods seated or standing at a desk.

High use of computer and other office technology equipment.

Travel

5-10 days/yr

Compensation

This is an exempt position. The hiring salary range for this position is $123,000-$150,000 annualized.

The range displayed reflects the minimum and maximum annualized salary ASCO expects to provide for a new hire for the position across the U.S. We thoughtfully determine and design offers based on the selected candidate’s relevant experience and qualifications.

Generous Benefits Package:

• Hybrid Work Environment
• Open Leave Policy
• Paid Family Leave
• 13 Paid Holidays per Calendar Year
• Staff Appreciation Days
• 401(k): 7.5% Employer Contribution
• Medical/Dental/Vision
• Employee Assistance Program
• Fertility and Family Forming
• Healthcare Concierge
• Flexible Spending Account(s)
• Healthcare Savings Account
• Disability and Life Insurance

Applications are accepted and reviewed on a rolling basis. The job posting will remain active throughout the candidate application evaluation process.

The American Society of Clinical Oncology (ASCO) is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, national origin, sex, and religion.