Brand Strategy Manager — Asia Growth & Partnerships

Tony's Pizza Events Center; Minneapolis (MN); Híbrido; USD 93.000 - 154.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

Generous time off

Retirement plan

Descripción de la vacante

CJ Schwan’s in Minneapolis, MN is seeking a Brand Strategy Manager to lead portfolio growth across the Asian Business Unit. You’ll shape brand strategy, activation, and partnerships, working with global and local marketing teams, sales, and external partners to turn insights into compelling brand experiences.

The role emphasizes cross-functional leadership, strategic thinking, and collaboration to drive growth and strengthen brand equity through innovative launches and events, with a competitive

Formación

• Bachelor’s Degree (MBA preferred) and 6+ years of experience in brand marketing, strategy, partnerships or business development in CPG.
• Proven ability to lead cross-functional initiatives from strategy through execution.
• Strong strategic thinking, communication, relationship-building, and project management skills.

Responsabilidades

• Shape portfolio growth by identifying brand roles, whitespace opportunities, and strategic investment priorities across the Asian Business Unit.
• Help shape and strengthen brand strategies, positioning, and activation across a growing portfolio of Asian brands.
• Partner with cross-functional teams to ensure new products and innovations have the right brand fit, positioning, and go-to-market strategy.
• Lead high-impact events, activations, and experiences that increase brand awareness, engagement, and cultural relevance.
• Identify and develop partnerships with retailers, organizations, influencers, cultural groups, and other external partners that create meaningful business and brand opportunities.
• Contribute to annual and long-range brand planning, using consumer insights, market trends, and competitive intelligence to identify opportunities for growth.
• Serve as a brand champion and strategic partner to cross-functional teams and senior leaders.

Conocimientos

Brand strategy

Strategic thinking

Cross-functional collaboration

Project management

Educación

Bachelor’s degree

MBA preferred

Descripción del empleo

CJ Schwan’s in Minneapolis, MN is seeking a Brand Strategy Manager to lead portfolio growth across the Asian Business Unit. You’ll shape brand strategy, activation, and partnerships, working with global and local marketing teams, sales, and external partners to turn insights into compelling brand experiences.

The role emphasizes cross-functional leadership, strategic thinking, and collaboration to drive growth and strengthen brand equity through innovative launches and events, with a competitive