Brand Strategy Lead - Asian BU

CJ Schwan's; Hopkins (MN); Vor Ort; USD 93.000 - 154.000; Vollzeit

Benefits dieser Stelle

Comprehensive health benefits

Time off programs

Retirement and financial offerings

Zusammenfassung

CJ Schwan's in Hopkins, MN is seeking a Brand Strategy Manager who thrives at the crossroads of brand building, innovation, partnerships, and culture. You will strengthen brand equity, lead launches, and shape experiences that deepen consumer connections and drive growth across our Asian Business Unit portfolio.

Collaborate with global and local Marketing teams, sales, and external partners to turn big ideas into meaningful brand moments.

Qualifikationen

• Bachelor's Degree (MBA preferred).
• 6+ years of experience in brand marketing, strategy, partnerships or business development in CPG.

Aufgaben

• Shape portfolio growth by identifying brand roles, whitespace opportunities, and strategic investment priorities across the Asian Business Unit.
• Help shape and strengthen brand strategies, positioning, and activation across a growing portfolio of Asian brands.
• Partner with cross-functional teams to ensure new products and innovations have the right brand fit, positioning, and go-to-market strategy.
• Lead high-impact events, activations, and experiences that increase brand awareness, engagement, and cultural relevance.
• Identify and develop partnerships with retailers, organizations, influencers, cultural groups, and other external partners.
• Contribute to annual and long-range brand planning, using consumer insights, market trends, and competitive intelligence to identify opportunities for growth.
• Serve as a brand champion and strategic partner to cross-functional teams and senior leaders.

Kenntnisse

Brand marketing

Strategy

Cross-functional leadership

Communication

Ausbildung

Bachelor's Degree (MBA preferred)

Jobbeschreibung

CJ Schwan's in Hopkins, MN is seeking a Brand Strategy Manager who thrives at the crossroads of brand building, innovation, partnerships, and culture. You will strengthen brand equity, lead launches, and shape experiences that deepen consumer connections and drive growth across our Asian Business Unit portfolio.

Collaborate with global and local Marketing teams, sales, and external partners to turn big ideas into meaningful brand moments.