Brand Strategy Lead — Insight & Growth Architect

IME Mediabrands Worldwide, Inc.; United States; On-site; USD 225,000 - 275,000; Full time

Job summary

Omnicom's Initiative is seeking a Senior Group Strategy Director to shape the strategic direction of brands in communications to achieve business goals. You will translate insights into holistic plans and lead Strategy teams across Analytics, Client services and design.

The role emphasizes quality and creativity, training junior strategists, and developing new frameworks. You will collaborate closely with partners to unlock growth, present compelling perspectives, and drive measurable impact in

Qualifications

• Ability to think differently: creative, entrepreneurial, independently-minded.
• Strong presentation and storytelling skills.
• Interest in healthcare and patient/doctor journeys.
• Experience collaborating with media planning teams and developing junior talent.
• Degree not strictly required.

Responsibilities

• Translate client business goals into clear strategic directions for teams.
• Maintain strong client relationships and understand key business challenges.
• Ensure delivery of best-in-class strategic work.
• Identify strategic issues early and propose solutions.
• Provide strategic input for plans internally and with clients.
• Drive fresh thinking and cross-portfolio insights.
• Develop executable, on-brand platforms with potential for recognition.
• Guide and train Strategy and Client teams in idea development.

Skills

Creative thinking

Excellent communication skills

Cultural understanding

Strategic leadership

Healthcare/ pharma interest

Tools

MRI/Simmons

Mintel

WARC

Job description

Omnicom's Initiative is seeking a Senior Group Strategy Director to shape the strategic direction of brands in communications to achieve business goals. You will translate insights into holistic plans and lead Strategy teams across Analytics, Client services and design.

The role emphasizes quality and creativity, training junior strategists, and developing new frameworks. You will collaborate closely with partners to unlock growth, present compelling perspectives, and drive measurable impact in