Brand Strategy Lead - Hybrid, Friday Remote

Kohl's; Wisconsin; Hybride; USD 110 000 - 140 000; Plein temps

Résumé du poste

Kohl's in Wisconsin seeks a Brand Strategy Leader to drive brand clarity and customer relevance across the product portfolio and marketing efforts. You will collaborate with cross-functional teams to establish consistent brands and guide private brand initiatives.

Responsibilities include developing brand strategies, leading senior forums, and evolving brand evaluation frameworks to optimize positioning and storytelling across channels.

Qualifications

• 5+ years of relevant experience in marketing strategy.
• Bachelor’s degree in Business, Marketing or equivalent.

Responsabilités

• Champion the development and execution of brand strategies that align with customer needs, market trends and business objectives.
• Drive customer relevance by embedding insights into brand positioning, storytelling and experience design.
• Lead strategic forums, including Private Brand Summits, bringing together senior leaders from merchandising, design and marketing to align on brand direction and execution.
• Own and evolve the private brand evaluation framework to assess brand health, performance and strategic fit.
• Conduct brand portfolio audits and guide cross-category decision-making to optimize brand positioning.
• Build a comprehensive private brand playbook and roadmap that informs go-to-market strategies for both marketing and merchandising teams.
• Write, refine and maintain brand profiles to ensure alignment on voice, identity and aesthetic.
• Identify opportunities to elevate brand storytelling across channels and campaigns.
• Partner with senior cross-functional leaders to make thoughtful recommendations.
• Monitor brand performance and synthesize insights to inform continuous improvement.

Connaissances

Marketing strategy experience

Brand management

Formation

Bachelor’s degree in Business, Marketing or equivalent

Description du poste

Kohl's in Wisconsin seeks a Brand Strategy Leader to drive brand clarity and customer relevance across the product portfolio and marketing efforts. You will collaborate with cross-functional teams to establish consistent brands and guide private brand initiatives.

Responsibilities include developing brand strategies, leading senior forums, and evolving brand evaluation frameworks to optimize positioning and storytelling across channels.