Brand Strategy Lead — Consumer Marketing & Innovation

FIJI Water Company; Los Angeles (CA); Hybrid; USD 130,000 - 145,000; Full time

Benefits offered by this job

Medical coverage

Vision and dental plans

401k with match

Mental health resources

Life coaching

Wellness rewards

Job summary

FIJI Water in West Los Angeles, CA is seeking an experienced Brand Manager to lead consumer marketing strategy for Earth's Finest Water. The role collaborates with creative agencies, product development, sales, and insights teams to drive launches and sustain brand equity.

The ideal candidate has 5-8 years in brand management within CPG, an MBA preferred, and excels at cross-functional project management, analytics, and advanced Excel/PowerPoint.

Qualifications

• 5-8 years proven success in brand management or consumer marketing within CPG; food or beverage experience a plus.
• MBA strongly preferred; BA required.

Responsibilities

• Co-lead annual brand planning process. Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.
• Manage new product development initiatives both on the base business and innovation. Project-manage all cross-functional activities to achieve successful launches.
• Write creative briefs and manage the in-house creative agency's activities/projects, providing direction for all necessary marketing material produced internally or externally.
• Develop and communicate compelling brand positions and USPs. Ensure creative direction aligns with target audiences.
• Utilize category and consumer insights to identify growth opportunities and drive innovation.
• Partner with Sales and Consumer Insights & Innovation teams to stay on top of industry activity and trends; analyze data for strategic recommendations.
• Oversee integration of PR, digital and social media strategies to drive brand visibility.
• Develop and manage marketing budget for Brand.

Skills

Brand management

Consumer marketing

Cross-functional collaboration

Excel

PowerPoint

Analytical skills

Education

MBA degree

BA

Job description

FIJI Water in West Los Angeles, CA is seeking an experienced Brand Manager to lead consumer marketing strategy for Earth's Finest Water. The role collaborates with creative agencies, product development, sales, and insights teams to drive launches and sustain brand equity.

The ideal candidate has 5-8 years in brand management within CPG, an MBA preferred, and excels at cross-functional project management, analytics, and advanced Excel/PowerPoint.