Brand Strategy Lead — Campaigns & Growth (In-Person)

POLA Marketing; Covington (LA); On-site; USD 70,000 - 95,000; Full time

Job summary

POLA Marketing is seeking a Brand Manager to translate strategy into strong brands and cohesive campaigns. You will lead projects from concept to execution, working with our Media, Marketing, and Creative teams to deliver integrated campaigns for diverse brands.

The role requires 3+ years in marketing or agency settings, strong brand knowledge, and hands-on experience with campaigns, briefs, and client communications. In-person role in Covington, LA.

Qualifications

• 3+ years of professional marketing, brand management, account management, or agency experience
• Strong understanding of brand strategy, positioning, audience, and marketing fundamentals
• Experience developing and managing integrated marketing campaigns
• Ability to translate business goals into clear marketing and creative strategies
• Strong understanding of social media, digital advertising, content, and brand communications
• Experience developing creative briefs and providing strategic direction to creative teams
• Ability to manage projects from strategy and planning through execution
• Strong project management skills and ability to manage multiple priorities and deadlines
• Experience working directly with clients and communicating strategic recommendations
• Comfortable presenting ideas, strategies, and campaign concepts
• Strong written and verbal communication skills
• Ability to collaborate closely with designers, copywriters, photographers, videographers, and other creative partners
• Strong attention to detail and ability to maintain brand consistency across multiple channels
• Ability to analyze campaign performance and use insights to inform future strategy
• Comfortable working in a fast-paced agency environment
• Agency experience preferred
• Experience with social media management, paid media, content strategy, or brand development is a plus

Responsibilities

• Turn strategy into cohesive brands and campaigns across multiple channels
• Lead projects from initial idea through execution with cross-functional teams
• Collaborate with Media, Marketing, and Creative teams to develop and execute work for brands
• Develop brand strategy, campaigns, content plans, and creative briefs
• Present strategies and campaign concepts to clients and internal stakeholders
• Manage timelines, budgets, and deliverables to ensure quality and consistency

Skills

Brand strategy

Campaign development

Social media

Project management

Client communication

Creative briefs

Performance analysis

Brand consistency

Cross-functional collaboration

Presentation skills

Tools

Monday.com

Meta Ads Manager

Google Analytics

Job description

POLA Marketing is seeking a Brand Manager to translate strategy into strong brands and cohesive campaigns. You will lead projects from concept to execution, working with our Media, Marketing, and Creative teams to deliver integrated campaigns for diverse brands.

The role requires 3+ years in marketing or agency settings, strong brand knowledge, and hands-on experience with campaigns, briefs, and client communications. In-person role in Covington, LA.