Brand Strategy Lead: Growth, Campaigns & Partnerships

TEKsystems; Torrance (CA); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Medical, dental & vision

401(k) Retirement Plan

Life Insurance

Job summary

TEKsystems seeks a Brand Marketing Strategy Lead to develop and execute brand strategy, annual business plans, integrated campaigns, and partnerships. You will lead agency relationships, manage budgets and KPIs, oversee creative development, and present performance insights to senior leadership.

Based in Torrance, CA, this contract onsite role requires 10+ years of brand marketing experience, strong stakeholder management, and proficiency in PowerPoint and Excel.

Qualifications

• Bachelors degree in Marketing, Business Management, or a related field.
• 10+ years of brand marketing, strategic marketing, or advertising experience; automotive experience preferred.
• Experience managing budgets, KPIs, campaign performance, and optimization.
• Proven experience leading creative agencies as the client, including SOW, staffing, and fee management.
• Knowledge of traditional, digital, social, experiential, and integrated marketing campaigns.
• Experience managing brand partnerships and sponsorships.
• Strong project management, stakeholder management, and executive presentation skills.
• Experience leading and developing direct reports.
• Advanced proficiency in PowerPoint and Excel.
• Comfortable using AI tools such as Microsoft Copilot and ChatGPT.
• Strong analytical skills with the ability to turn marketing data into clear business recommendations.

Responsibilities

• Develop and lead brand strategy.
• Build annual business plans, including goals, strategies, budgets, and KPIs.
• Monitor campaign performance across creative, web, social, and other consumer channels.
• Analyze marketing results and translate findings into actionable recommendations.
• Manage agency relationships, scopes of work, staffing, and fees.
• Present business results, campaign performance, and recommendations to leadership.
• Lead creative development for brand campaigns, vehicle launches, sustainment campaigns, regional sales events, and multicultural marketing initiatives.
• Provide strategic direction to creative agencies, partners, and vendors.
• Support commercial production, including attendance at shoots.
• Ensure campaigns align with overall brand and business objectives.

Skills

Brand strategy

Budget management

Campaign performance analysis

Agency management

Executive presentation

Education

Bachelor's degree in Marketing

Tools

PowerPoint

Excel

Job description

TEKsystems seeks a Brand Marketing Strategy Lead to develop and execute brand strategy, annual business plans, integrated campaigns, and partnerships. You will lead agency relationships, manage budgets and KPIs, oversee creative development, and present performance insights to senior leadership.

Based in Torrance, CA, this contract onsite role requires 10+ years of brand marketing experience, strong stakeholder management, and proficiency in PowerPoint and Excel.