Brand Strategy & Launch Associate (Hybrid)

Bel Group; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) plan with 4% company match

Medical, dental, and vision coverage,

Job summary

Bel Group seeks an Associate Brand Manager to drive brand strategies and go-to-market initiatives for its Fruit Business. You will work with cross-functional teams to advance commercialization from concept to launch, ensuring brand alignment with consumer needs and market opportunities.

The ideal candidate will be highly organized, analytical, and able to synthesize insights into actionable recommendations in a fast-paced CPG environment.

Qualifications

• Bachelor's degree in Marketing or related field (MBA preferred).
• 2+ years of brand management, marketing, or related CPG roles.
• Understanding of brand management, consumer marketing, and commercialization in CPG.
• Ability to synthesize data and translate insights into business recommendations.
• Strong project management, cross-functional collaboration, and communication skills.

Responsibilities

• Develop brand strategies and annual marketing plans.
• Support go-to-market initiatives and business cases.
• Collaborate with Sales, R&D, Packaging, Supply Chain, Finance, Design, Regulatory and external partners.
• Create commercialization materials and launch plans for new products.
• Coordinate agency and vendor partners to ensure high-quality execution.
• Monitor performance metrics and drive actions to improve results.

Skills

Brand management

Marketing strategy

Consumer insights

Cross-functional leadership

Project management

Execution excellence

Communication

Storytelling

Collaboration

Ownership

Education

Bachelor’s degree in Marketing or related field

MBA preferred

Job description

Bel Group seeks an Associate Brand Manager to drive brand strategies and go-to-market initiatives for its Fruit Business. You will work with cross-functional teams to advance commercialization from concept to launch, ensuring brand alignment with consumer needs and market opportunities.

The ideal candidate will be highly organized, analytical, and able to synthesize insights into actionable recommendations in a fast-paced CPG environment.