Brand Strategy & Innovation Lead – Gut Health Platform

Soylent; Los Angeles (CA); Hybride; USD 120 000 - 500 000; Plein temps

Avantages offerts par ce poste

Health, Dental & Vision

Life Insurance

Wellness allowance

Education & Development

401(k) match

Flexible PTO

Hybrid work hours

Product discounts

Résumé du poste

Namely in Los Angeles, CA is seeking a Director Brand Strategy & Innovation to lead the development of breakthrough gut health platforms and consumer brands. You will steer product development, branding, digital experiences, and marketing across a growing health portfolio.

The role demands 8–15+ years of wellness branding, strong packaging and omnichannel expertise, and a relentless product innovation mindset to build category-defining brands.

Qualifications

• 8–15+ years building consumer wellness or nutrition brands.
• Experience in supplements, nutraceuticals, functional foods, or gut health.
• Proven track record launching consumer products.
• Strong branding, packaging, omnichannel, and project management experience.

Responsabilités

• Lead the creation of a Gut Health platform and long-term innovation roadmap.
• Develop an integrated ecosystem spanning daily gut health supplements, prebiotics, probiotics, fiber products, colon cleansing, digestive wellness, functional nutrition, and personalized health recommendations.
• Develop compelling consumer positioning and messaging.
• Identify emerging trends before they become mainstream.
• Oversee development from concept through commercialization with cross-functional teams.
• Own product naming, packaging architecture, brand identity, and digital experience.
• Drive integrated marketing across social channels, influencer partnerships, emails, retail activation, and digital advertising.
• Maintain deep knowledge of gut health, functional nutrition, and market trends.

Connaissances

Brand strategy

Product innovation

Consumer marketing

Project management

Leadership

Strategic thinking

Description du poste

Namely in Los Angeles, CA is seeking a Director Brand Strategy & Innovation to lead the development of breakthrough gut health platforms and consumer brands. You will steer product development, branding, digital experiences, and marketing across a growing health portfolio.

The role demands 8–15+ years of wellness branding, strong packaging and omnichannel expertise, and a relentless product innovation mindset to build category-defining brands.