Brand Strategy Lead - Health & Wellness Innovation

Fingerpaint Marketing, Inc.; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Fingerpaint Marketing, Inc. in San Francisco is seeking a senior brand strategist who can lead and elevate strategic outputs, challenge assumptions, and shape category-defying propositions to create unique brand experiences.

You will drive new business and ongoing client engagements, uncover customer insights, and collaborate across disciplines to deliver integrated strategies, presentations, and workshops for healthcare and wellness brands.

Qualifications

• Bachelor’s degree required; graduate degree preferred in behavioral sciences, business marketing, and/or advertising.
• Must have 7+ years of brand strategy experience delivering custom marketing solutions within a digital marketing, consulting, and/or advertising agency environment.
• Experience in the pharmaceutical and/or medical/healthcare industry is a plus
• Must be able to travel to clients in San Diego, CA

Responsibilities

• Lead and contribute to new business and ongoing strategic client engagements.
• Develop a deep understanding of the client’s business environment, competitive landscape, brand goals, vision, and strategy.
• Identify compelling insights, customer needs, and market opportunities that create a competitive advantage.
• Lead development and presentation of strategy deliverables, including brand platform, positioning, manifestos, and team briefings.
• Collaborate with multidisciplinary team members on integrated, innovative, strategic marketing solutions.
• Lead pitch activities, including presentation and team collaboration.

Skills

Entrepreneurial attitude

Insightful marketing

Translate goals into actions

Marketing mix knowledge

Education

Bachelor’s degree; Graduate degree preferred

Job description

Fingerpaint Marketing, Inc. in San Francisco is seeking a senior brand strategist who can lead and elevate strategic outputs, challenge assumptions, and shape category-defying propositions to create unique brand experiences.

You will drive new business and ongoing client engagements, uncover customer insights, and collaborate across disciplines to deliver integrated strategies, presentations, and workshops for healthcare and wellness brands.