Brand Strategy & Growth Marketing Director

Jrk Residential Group; Los Angeles (CA); On-site; USD 125,000 - 150,000; Full time

Benefits offered by this job

Health, dental, vision & life

401(k) with auto-enrollment

Paid time off

Job summary

JRK Property Holdings in Los Angeles, CA seeks a Director of Marketing & Brand Strategy to lead how our multifamily communities are marketed, positioned, presented, and experienced across a national portfolio. You’ll own the broader marketing ecosystem—from brand strategy and creative direction to digital acquisition, customer experience, reputation, partnerships, and measurable performance.

This role centers on turning data into strategy that drives leases.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Advertising, Digital Media, or related field.
• Minimum 7+ years of progressive marketing experience with demonstrated responsibility across multiple areas of marketing strategy, brand, digital, creative, or customer experience.
• Experience managing marketing professionals, agencies, vendors, or cross-functional marketing initiatives.

Responsibilities

• Own the Marketing Strategy – Lead portfolio-wide marketing strategy, balancing company standards with the positioning, customer, market, and performance needs of each property.
• Build the Brand & Creative Vision – Own brand standards and creative direction across digital and physical touchpoints, including photography, signage, collateral, uniforms, leasing environments, and overall property presentation.
• Drive Digital Performance – Oversee digital acquisition across paid media, SEO/SEM, websites, email, ILS platforms, reputation tools, and emerging channels, turning marketing investment into traffic, leads, tours, and leases.
• Elevate Customer Experience & Reputation – Evaluate the prospect and resident journey, own reputation strategy, and identify opportunities to improve both the customer experience and how our communities are perceived.
• Use Data to Drive Property Performance – Monitor marketing KPIs, competitive trends, and property performance to identify opportunities, optimize spend, and develop targeted strategies alongside Operations and Asset Management.
• Create Partnerships & New Opportunities – Develop relationships with local employers, universities, retailers, service providers, and other organizations that can generate referrals, enhance the resident experience, and differentiate our communities.
• Push Marketing Forward – Stay ahead of trends, competitors, technology, and new marketing channels, bringing fresh ideas and opportunities for JRK to test, adopt, and improve.
• Lead the Team & Our Partners – Develop the marketing team and oversee agencies, creative partners, technology providers, and other vendors while establishing clear standards, accountability, and scalable best practices.

Skills

Creative marketing leadership

Brand strategy

Data-driven

Cross-functional collaboration

Education

Bachelor's degree

Tools

CRM platforms

Marketing analytics tools

Digital advertising platforms

Job description

JRK Property Holdings in Los Angeles, CA seeks a Director of Marketing & Brand Strategy to lead how our multifamily communities are marketed, positioned, presented, and experienced across a national portfolio. You’ll own the broader marketing ecosystem—from brand strategy and creative direction to digital acquisition, customer experience, reputation, partnerships, and measurable performance.

This role centers on turning data into strategy that drives leases.