Brand Strategy Director: Elevate Property Marketing

JRK Property Holdings, Inc.; Los Angeles (CA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k) plan with auto-enrollment after

Job summary

JRK Property Holdings, Inc. is seeking a Director of Marketing & Brand Strategy to lead how our multifamily communities are marketed, positioned, presented, and experienced across a national portfolio.

You will own brand standards, creative direction, and the digital acquisition engine to drive leases. The role emphasizes strategic partnerships, customer experience, and measurable performance, with collaboration across Operations, Asset Management, and senior leadership.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Advertising, Digital Media, or related field.

Responsibilities

• Develop and lead portfolio-wide marketing strategy balancing standards with property needs.
• Own brand standards and creative direction across digital and physical touchpoints.
• Oversee digital acquisition across paid media, SEO/SEM, websites, email, and reputation tools.
• Evaluate prospect and resident journey and improve customer experience and reputation.
• Monitor marketing KPIs and develop targeted strategies with Operations and Asset Management.
• Develop partnerships with local employers, universities, retailers and service providers.

Skills

Brand strategy

Creative leadership

Data-driven marketing

Digital marketing

Cross-functional collaboration

Budget management

Vendor management

Team development

Communication

Marketing analytics

Education

Bachelor's degree in Marketing/Related field

Tools

CRM platforms

Marketing automation

Job description

JRK Property Holdings, Inc. is seeking a Director of Marketing & Brand Strategy to lead how our multifamily communities are marketed, positioned, presented, and experienced across a national portfolio.

You will own brand standards, creative direction, and the digital acquisition engine to drive leases. The role emphasizes strategic partnerships, customer experience, and measurable performance, with collaboration across Operations, Asset Management, and senior leadership.