Brand Strategy Architect - Data-Driven & AI-Enhanced

UNAVAILABLE; Minneapolis (MN); Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

Health and wellness options

Agency perks

Hybrid work environment

Job summary

Colle McVoy seeks a Strategist to power brand strategy with research insights, creative briefs, and cross‑functional collaboration. You’ll blend qualitative and quantitative signals, design strategic narratives, and lead parts of client presentations with confidence.

The role emphasizes AI-enabled research, culture trend watching, and connective thinking across social, digital, content and brand experiences in a hybrid work environment.

Qualifications

• Bachelor’s degree or equivalent industry experience.
• 2+ years of strategic planning or a strategically driven role required.
• Proficient in Microsoft Word, Excel, PowerPoint and Outlook.
• Demonstrated experience using AI tools responsibly in day-to-day strategic work.
• Ability to travel as needed.

Responsibilities

• Contribute to great work across multiple client businesses, developing fluency in connecting research and data to strategic POVs and insights.
• Support the creation of clear, inspiring creative briefs by articulating concise findings from data, framing implications for clients, and shaping compelling strategic narratives that inspire integrated teams.
• Compile relevant research without explicit guidance; identify and implement research agendas with clear objectives and desired outcomes.
• Design mixed-method research plans (qualitative, quantitative, behavioral, platform data) for client and new business needs.
• Spot meaningful patterns across culture, data, and behavior, and develop insights that directly drive creative or experience decisions.
• Collaborate with cross-functional teams to inform brand and go-to-market strategies across social, digital, content and brand experience.
• Produce clear strategic artifacts (briefs, maps, frameworks) and use AI and traditional craft tools to explore multiple directions quickly.
• Present clearly and confidently to clients with guidance, and lead sections of major presentations independently.
• Stay informed about cultural trends, consumer behavior, emerging technologies, social media, creator culture, and influencers to identify innovative opportunities.
• Support agency growth goals in digital innovation, sustainability, and diversity, equity and inclusion by representing these viewpoints in strategy development.
• Contribute to team morale, mentor Associate Strategists informally, and improve teammates’ work through clear feedback and facilitation.
• Integrate AI into workflow to increase speed and option generation; write effective prompts and validate outputs critically.

Skills

Brand strategy

Research synthesis

AI tools

Presenting to clients

Cross-functional collaboration

Hybrid/remote teamwork

Cultural trends

Brand storytelling

Strategic thinking

Education

Bachelor’s degree or equivalent

Tools

LLMs

Research platforms

Job description

Colle McVoy seeks a Strategist to power brand strategy with research insights, creative briefs, and cross‑functional collaboration. You’ll blend qualitative and quantitative signals, design strategic narratives, and lead parts of client presentations with confidence.

The role emphasizes AI-enabled research, culture trend watching, and connective thinking across social, digital, content and brand experiences in a hybrid work environment.