Brand Strategist: Growth, Community & Short‑Form Video

The Resume Database; Boston (MA); On-site; USD 60,000 - 80,000; Full time

Job summary

The Resume Database is seeking a Brand Strategist to execute a comprehensive brand and social growth strategy focused on audience development, especially on platforms like Instagram and TikTok.

This position emphasizes community building and strategic recommendations for content and paid media to foster an engaged audience. Ideal candidates will have strong social media strategy experience and a background in entertainment or creator-led brands.

Qualifications

• Proven experience in audience growth and social media strategy.
• Expertise with Instagram, TikTok, and short-form video content.
• Strong understanding of community building and creator engagement.
• Ability to operate independently as a freelance consultant.

Responsibilities

• Develop an audience growth strategy across various social platforms.
• Advise on content pillars and positioning for a social brand.
• Recommend short-form video strategies and content formats.
• Build and manage community engagement initiatives.
• Provide paid media recommendations aligned with brand growth.
• Define target audiences and advise on segmentation.
• Collaborate with teams to align social strategy with brand objectives.

Skills

Audience growth strategy

Social media strategy

Paid media recommendations

Community building

Short-form video content

Job description

The Resume Database is seeking a Brand Strategist to execute a comprehensive brand and social growth strategy focused on audience development, especially on platforms like Instagram and TikTok.

This position emphasizes community building and strategic recommendations for content and paid media to foster an engaged audience. Ideal candidates will have strong social media strategy experience and a background in entertainment or creator-led brands.