Brand Strategist—Experiential & Data-Driven Campaigns

Matrix MKTG; Atlanta (GA); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Comprehensive Medical, Dental, Vision

401k with match

Paid time off (PTO)

Holidays

Job summary

A leading marketing agency in Atlanta, GA is seeking a Brand Strategist to develop and execute data-driven brand strategies for experiential activations and integrated marketing campaigns. The ideal candidate will have 5–7 years of experience and a strong understanding of brand positioning, storytelling, and market research. This full-time position offers a hybrid work environment and includes comprehensive benefits, fostering professional growth within a collaborative team setting.

Qualifications

• 5–7 years of experience in brand strategy, brand management, or marketing research.
• Experience working in a fast‑paced, dynamic environment (agency experience preferred).
• Proven ability to build and execute comprehensive brand strategies.

Responsibilities

• Develop and implement comprehensive brand strategies that align with business objectives.
• Conduct market research to identify trends and customer insights.
• Define brand positioning and messaging frameworks.

Skills

Brand strategy development

Market research

Data-driven decision making

Project management

Brand storytelling

Education

Bachelor’s degree in Marketing, Communications, Business Administration, or related field

Tools

Microsoft Office Suite

CRM systems

Data analysis tools (Excel, SPSS, Tableau)

Job description

A leading marketing agency in Atlanta, GA is seeking a Brand Strategist to develop and execute data-driven brand strategies for experiential activations and integrated marketing campaigns. The ideal candidate will have 5–7 years of experience and a strong understanding of brand positioning, storytelling, and market research. This full-time position offers a hybrid work environment and includes comprehensive benefits, fostering professional growth within a collaborative team setting.