Brand Strategist

Placements24; Windsor Park (TN); Hybrid; USD 94,000 - 121,000; Full time

Benefits offered by this job

Competitive pay

Hybrid work

Health insurance

Professional growth

Creative environment

Job summary

Placements24 in London is seeking a strategic and creative Brand Strategist to join our team in East London, shaping the brand's identity across all touchpoints, from market analysis to narrative development. You will guide visuals and verbal communications, collaborate with marketing, creative and product teams, and measure brand performance to drive business objectives.

A hybrid work setting in East London is offered.

Qualifications

• Bachelor's degree required.
• 5+ years in brand strategy, marketing, or related role, preferably in arts/entertainment.
• Proven ability to develop and execute successful brand strategies.
• Strong analytical, research, and strategic thinking skills.
• Excellent communication and presentation skills, with experience in a hybrid work setting in East London.

Responsibilities

• Develop and refine brand positioning, messaging, and long-term brand strategy.
• Conduct market research, competitive analysis, and audience insights to inform strategy.
• Collaborate with marketing, creative, and product teams to ensure brand consistency.
• Oversee the development of brand guidelines and ensure their implementation across all communications.
• Measure and report on brand performance and its impact on business objectives.

Skills

Brand strategy

Analytical thinking

Research skills

Strategic thinking

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

About the Role

Our client is seeking a strategic and creative Brand Strategist to join their team in East London, contributing to the arts and entertainment sector. You will be responsible for shaping and evolving the brand's identity, ensuring it resonates powerfully with its target audience. This role involves in-depth market analysis, developing compelling brand narratives, and guiding the visual and verbal communication of the brand across all touchpoints. Join a team that values impactful storytelling and seeks to define the future of arts and entertainment marketing.

Key Responsibilities

• Develop and refine brand positioning, messaging, and long-term brand strategy.
• Conduct market research, competitive analysis, and audience insights to inform strategy.
• Collaborate with marketing, creative, and product teams to ensure brand consistency.
• Oversee the development of brand guidelines and ensure their implementation across all communications.
• Measure and report on brand performance and its impact on business objectives.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in brand strategy, marketing, or a related role, preferably in arts/entertainment.
• Proven ability to develop and execute successful brand strategies.
• Strong analytical, research, and strategic thinking skills.
• Excellent communication and presentation skills, with experience in a hybrid work setting in East London.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model offering flexibility.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and industry engagement.
• A stimulating and collaborative work environment focused on creativity and growth.