Brand Strategist

Binghamton University, State University of New York; City of Binghamton (NY); On-site; USD 60,000 - 85,000; Full time

Job summary

Binghamton University is seeking a Brand Strategist to enhance its visibility and showcase faculty research. The role involves developing communication strategies, collaborating with faculty, and creating engaging content across diverse media platforms to promote the university's research initiatives and reputation.

Qualifications

• At least 2 years of relevant experience in media strategy and content production.
• Experience writing, proofreading, and editing for various media.
• Ability to create material for different audiences while maintaining a unified voice.

Responsibilities

• Collaborate with faculty to understand research projects and promote findings.
• Develop media strategies for faculty research initiatives.
• Monitor media coverage and track performance across rankings.

Skills

Media strategy

Content production

Communication skills

Collaboration

Organization

Education

Bachelor's degree

Tools

Social media listening tools

Job description

Category:: Professional
Subscribe::
Department:: Media and Public Relations
Locations:: Binghamton, NY
Posted:: Apr 25, 2025
Closes:: Open Until Filled
Type:: Full-time
Ref. No.:: 02657
Position ID:: 187571

About Binghamton University:

Binghamton University is a premier public R1 research institution in the State University of New York (SUNY) system that unites more than 130 broadly interdisciplinary educational programs with some of the most vibrant research in the nation. Our unique character - shaped by our mission, outstanding academics, facilities, and community life - promotes extraordinary student success, research, and service; Binghamton University is where our students, faculty and staff thrive.

Working at Binghamton University is more than about having a great job - it is about having the opportunity to flourish in an exciting, engaging environment. Our faculty and staff appreciate Binghamton's collegial and inclusive culture and its commitment to excellence, education, innovation and civic engagement. Our diverse campus community contributes to our success.

Binghamton merges rigorous academics, distinguished faculty who value cutting-edge, and community-engaged research, teaching and service, exceptional staff, and ultramodern facilities to engage and challenge its 18,000+ students. Our high-achieving student body represents diverse experiences from first-generation college-goers to international students. Beyond their talent, these classmates share a desire to shape the future through technology, insight, intellectual exploration, and community service.

We are an affirmative action/equal opportunity employer, and in keeping with this commitment, we welcome all to apply, including veterans and persons with disabilities.

Job Description:

Budget Title: Senior Staff Assistant (SL-3)

Salary: Commensurate with experience

Binghamton University's Office of Media and Public Relations seeks a Brand Strategist. The primary role of the Brand Strategist will be to enhance the visibility of Binghamton University as a Carnegie R1 classified (highest research activity) university both within the United States and internationally. This is a new position that will report to the Senior Director of Media and Public Relations.

The successful application for this position will be familiar with the landscape of higher education, skilled at team work, and able to build a comprehensive and multifaceted strategy of communication. Strategic planning will begin with coming to understand a wide variety of faculty members' research achievements and their respective fields as well as beyond the world of academic research, scholarship, and creative activities. This understanding will become the basis for the Brand Strategist to create engaging and accessible content that diverse audiences, including colleges and universities, media outlets, policymakers, potential collaborators, potential graduate students, and members of the wider public can appreciate. It is critical that a variety of professional and non-professional audiences are able to grasp the depth, scope, and quality of research done at Binghamton University. The ultimate goal of this position is to substantially raise the profile of Binghamton as a premier public university that generates research, scholarship, and creative activities of exceptional quality and major significance.

Responsibilities include:

• Collaborate with faculty members to understand their research projects and objectives, motivate faculty members to be more active in promoting their research findings across a diverse landscape of media and target audiences.
• Develop comprehensive media strategies to promote faculty research initiatives across multiple channels, including traditional media (print, television, radio) and digital platforms (website, social media, podcasts, video, newsletters).
• Track and evaluate the university's performance across multiple higher education ranking systems (such as QS World Rankings, THE World Rankings, and other relevant surveys), providing data-driven insights and making a strategic communication plan to enhance institutional reputation and visibility among peer institutions.
• Provide media training and support to faculty members to enhance their communication skills and media presence.
• Create and edit engaging and compelling content to showcase faculty research, including press releases, articles, blog posts, and multimedia materials.
• Collaborate closely with video editors to create compelling visual content highlighting research and creative activities. This partnership ensures complex information is distilled into engaging videos for diverse audiences.
• Build relationships with journalists, media outlets, and influencers to secure coverage and placements for faculty research.
• Monitor media coverage and rankings to track the impact of communication efforts, providing regular reports and analysis to stakeholders.
• Collaborate with internal teams to integrate faculty research initiatives into broader institutional messaging and branding efforts.
• Write and distribute news releases that highlight new research, events, programming, grants, and other important campus news.
• Collaborate with faculty to develop op-eds, scripts, story pitches, and more that highlight faculty expertise and research, while enhancing Binghamton's profile.
• Monitor services like Qwoted and Newswise to respond to media queries for faculty experts, develop responses with faculty, and coordinate interviews with news outlets.
• Represent the University on a wide range of social media outlets by monitoring and responding to posts, creating social content, and leveraging posts to increase engagement.
• Monitor and respond to online reputational issues facing the University and strategically craft statements to resolve and manage crisis situations online. Prepare for and respond to potential reputational crises.
• Provide support for updating the University's faculty webpages.
• Assist in developing long-term media and social media strategies.
• Create visual content highlighting breaking research news and other noteworthy subjects for sharing on social media and packaging with news releases.
• Stay updated on industry trends, best practices, and emerging media relations and research communication technologies.

Requirements:

• Bachelor's degree
• At least 2 years of relevant experience in media strategy and content production
• Experience writing, proofreading, and editing for media
• Experience creating material for different audiences while maintaining a unified voice
• Knowledge of social media listening tools and reputation management practices
• Ability to work collaboratively and independently
• Excellent organizational skills and attention to detail

Preferred:

• Experience in a communication or writing based discipline
• Experience in higher education
• Experience developing strategic approaches to media
• Experience breaking down complex stories into pitches for national news media

Visa sponsorship is not available for this position

Additional Information:

Offers of employment may be contingent upon successful completion of a pre-employment background check and verification of degree(s) and credentials.

Binghamton University is a tobacco-free campus.

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at [phone] or via email at [e-mail]

Payroll information can be found on our website https://www.binghamton.edu/offices/human-resources/payroll/

Cover letters may be addressed "To the Search Committee."

Postings active on the website, accept applications until closure.

For information on the Dual Career Program, please visit:
https://www.binghamton.edu/offices/human-resources/prospective/dual-career/index.html

Equal Opportunity/Affirmative Action Employer
The State University of New York is an Equal Opportunity/Affirmative Action Employer. It is the policy of Binghamton University to provide for and promote equal opportunity employment, compensation, and other terms and conditions of employment without discrimination on the basis of age, race, color, religion, disability, national origin, gender identity or expression, sexual orientation, veteran or military service member status, marital status, domestic violence victim status, genetic predisposition or carrier status, or arrest and/or criminal conviction record unless based upon a bona fide occupational qualification or other exception.

As required by Title IX and its implementing regulations Binghamton University does not discriminate on the basis of sex in the educational programs and activities which it operates. This requirement extends to employment and admission. Inquiries about sex discrimination may be directed to the University Title IX Coordinator or directly to the Office of Civil Rights (OCR). Contact information for the Title IX Coordinator and OCR, as well as the University's complete Non-Discrimination Notice may be found here.

Binghamton University is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact: Ada Robinson-Perez, ADA Coordinator email: [e-mail] or 607-777-3660.

Application Instructions:

All applicants must apply via Interview Exchange: http://binghamton.interviewexchange.com/candapply.jsp?JOBID=187571

Deadline for Internal Applicants:

Deadline for External Applicants: Open until filled

Review of applications will begin immediately and continue until the vacancy is filled.

Please submit:

1. Resume,
2. Cover letter, and
3. Contact information for three professional references

You may add additional files/documents after uploading your resume. After you fill out your contact information, you will be directed to the upload page. Please login to check/edit your profile or to upload additional documents: http://binghamton.interviewexchange.com/login.jsp.