Brand Strategies Director

Apply Now; Temple (TX); On-site; USD 24,000 - 34,000; Full time

Benefits offered by this job

Free meals

Bonus eligibility

Career development

Flexible schedules

Scholarships

Free college

Job summary

Chick-fil-A West Adams Center is seeking a dynamic Brand Strategies Director to lead brand development and marketing initiatives. The role requires a visionary thinker with a blend of creativity and business acumen to craft compelling narratives and long-term strategies.

The position involves cross-functional collaboration, budget oversight, and team leadership to drive revenue growth and brand equity across all touchpoints.

Qualifications

• Proven ability to design and implement cohesive brand strategies.
• Experience leading marketing teams and campaigns.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Design and implement cohesive brand strategy to elevate equity and revenue.
• Conduct market research and competitive analysis to uncover insights.
• Collaborate with product, sales, and marketing to ensure brand consistency.
• Lead development and execution of impactful campaigns for awareness and objectives.
• Establish KPIs to measure strategy effectiveness and adjust accordingly.
• Oversee brand budget to maximize ROI on initiatives.
• Mentor and lead a team of brand professionals to foster creativity and learning.

Skills

Brand strategy

Team leadership

Marketing analytics

Cross-functional collab

Job description

One of our goals at Chick-fil-A West Adams is to be the most caring team on both sides of the counter. We work to create a remarkable experience for both our guests and our team members. We believe that finding great people and finding the greatness in people is critical to our success.

Position Overview

We are seeking a dynamic and strategic Brand Strategies Director to lead our brand development efforts and drive our marketing initiatives to new heights. This leadership role requires a visionary thinker who can craft compelling brand narratives and develop comprehensive strategies that align with our business objectives. The ideal candidate will possess a strong blend of creativity, analytical skills, and business acumen, with a proven track record in brand management and strategic marketing.

Key Responsibilities

• Brand Strategy Development: Design and implement a cohesive brand strategy that enhances brand equity, increases customer engagement, and drives revenue growth.
• Market Analysis: Conduct thorough market research and competitive analysis to identify trends, consumer insights, and opportunities for brand innovation.
• Cross-Functional Collaboration: Work closely with product, sales, and marketing teams to ensure brand consistency across all touchpoints and to align brand strategy with overall business goals.
• Campaign Management: Lead the development and execution of impactful marketing campaigns that promote brand awareness and support business objectives.
• Performance Metrics: Establish key performance indicators (KPIs) to assess the effectiveness of brand strategies; analyze results and adjust strategies accordingly.
• Budget Management: Oversee the brand budget, ensuring resources are allocated effectively and efficiently to maximize ROI on brand initiatives.
• Team Leadership: Mentor and lead a team of brand strategists and marketing professionals; foster a culture of creativity, collaboration, and continuous learning.

Qualifications

• Excellent written and verbal communication skills, with the ability to craft compelling narratives and present ideas convincingly.
• Proven leadership experience, with the ability to inspire and motivate teams and drive results.
• Proficient in using marketing analytics tools and platforms to track performance and derive insights.

Starting Pay: $21/hour

The benefits you will receive while working at Chick-fil-A West Adams Center are endless

• Industry leading compensation
• Free Chick-fil-A food
• Leadership opportunities + bonus eligibility
• Career development
• Flexible schedules
• Scholarship opportunities
• FREE COLLEGE*