Brand Storyteller & Social Media Strategist

Texas A&M Engineering Experiment Station; Commerce (TX); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Tuition assistance

Benefits package

Job summary

East Texas A&M University seeks a Social Media Strategist and Content Creator to advance awareness, engagement, and public voice through strategic planning, content creation, and day-to-day management of the university’s main social channels. You will oversee the @etamu accounts, plan and publish content, support live storytelling, and guide student workers in content creation and social media practice.

The role collaborates with the Director of Website Applications Development & Administration

Qualifications

• Three years of related experience in social media, communications, or marketing.
• Strong writing, editing, visual storytelling, and verbal communication skills.
• Knowledge of social media platforms, content strategy, engagement practices, and trends.

Responsibilities

• Manage the university’s primary @etamu social media accounts with a strategic, engaging presence.
• Develop and execute content plans, calendars, and campaigns aligned with priorities.
• Create, write, edit, capture, and publish captions, graphics, photos, videos, and stories.
• Lead day-to-day social media execution involving student workers and contributors.
• Provide live coverage for events and high-visibility moments.
• Monitor comments and brand mentions, adjust messaging as needed with leadership.

Skills

Social media management

Content creation

Writing

Editing

Analytics

Project coordination

Education

Bachelor's degree in communications, marketing, journalism, public relations, English, digital media, or related field

Job description

East Texas A&M University seeks a Social Media Strategist and Content Creator to advance awareness, engagement, and public voice through strategic planning, content creation, and day-to-day management of the university’s main social channels. You will oversee the @etamu accounts, plan and publish content, support live storytelling, and guide student workers in content creation and social media practice.

The role collaborates with the Director of Website Applications Development & Administration