Brand Storyteller & Content Strategist

Gerber Plumbing Fixtures; Woodridge (IL); On-site; USD 65,000 - 90,000; Full time

Job summary

Gerber Plumbing Fixtures seeks a Brand Specialist to champion our brand voice across customer interactions and internal communications. You will steward messaging, content strategy and storytelling, collaborating with cross-functional teams to ensure consistency and impact.

You will manage social channels, creator partnerships, and brand experiences, while maintaining product information and supporting brand protection and governance initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, English, Writing, or related field strongly preferred.
• Three to five years of hands-on marketing, brand, content, social media, or communications experience required.
• Experience creating and adapting content in accordance with brand messaging, style, and editorial guidelines for diverse audiences and channels.
• Hands-on experience managing social media publishing, content scheduling, community engagement, and on-brand responses to comments, messages, reviews, or customer concerns.
• Ability to measure and report on campaign performance, engagement metrics, and return on investment, and translate results into actionable recommendations.
• Strong writing, editing, and proofreading skills, with advanced knowledge of grammar, punctuation, spelling, and style and the ability to adapt content for different audiences and communication channels.
• Experience drafting customer-facing and/or corporate communications, including sensitive or escalated responses that require empathy, clarity, accuracy, and sound judgment.
• Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook; ability to use Excel for tracking, reporting, and basic analysis.
• Experience managing multiple projects, stakeholders, deadlines, and approval processes simultaneously using strong organizational and project-management practices.
• Strong analytical skills and attention to detail, with high standards for accuracy, consistency, quality, and performance.
• Ability to work independently, exercise initiative, and collaborate effectively with colleagues across functions, cultures, work styles, and levels of the organization.
• Creative, action-oriented, and results-driven approach, with the flexibility and willingness to support evolving priorities and take on additional responsibilities as needed.

Responsibilities

• Brand Governance, Messaging & Product Content: Assist in the development and maintenance of the omnichannel content map for B2B, B2C, digital, social and internal channels.
• Steward brand voice and messaging guidelines to ensure consistent tone and terminology across customer touchpoints.
• Coordinate product naming processes in partnership with the creative team and ensure naming consistency across materials and channels.
• Maintain a centralized product information repository with up-to-date features and differentiators for internal teams and partners.
• Support brand protection policies and channel alignment to protect brand equity.
• Social Media, Creator Partnerships & Brand Reputation: Manage Gerber's social channels, including scheduling, publishing and audience engagement.
• Craft on-brand response content for social media messages, comments, reviews and support touchpoints.
• Partner with Customer Service and cross-functional teams to reflect brand values in customer interactions and recoveries.
• Source and manage creator/influencer partnerships and track ROI.
• Execute product review initiatives to drive authentic feedback and advocacy.
• Brand Experience Programs: Operate the branded merchandise program and online brand store to strengthen brand engagement.
• Corporate Communications & Employee Engagement: Support creation and execution of corporate communications and internal activities.
• Brand Team Operations: Administer invoices and purchase orders for brand programs; perform other duties as needed.

Skills

Brand management

Content creation

Social media management

Copywriting

Analytics

Project management

Communication

Education

Bachelor’s degree in Marketing, Communications, Business, English, Writing, or related field

Tools

Microsoft Office

Excel

Job description

Gerber Plumbing Fixtures seeks a Brand Specialist to champion our brand voice across customer interactions and internal communications. You will steward messaging, content strategy and storytelling, collaborating with cross-functional teams to ensure consistency and impact.

You will manage social channels, creator partnerships, and brand experiences, while maintaining product information and supporting brand protection and governance initiatives.