Brand Storyteller & Content Creator

Nashville Public Radio; Phoenix (AZ); On-site; USD 60,000 - 86,000; Full time

Benefits offered by this job

5 Medical Plans

HRA

3 Dental Plans

Vision Plan

401K

Employer Paid Life Insurance

EAP

Paid Time Off; Sick and Vacation

Paid Holidays

Job summary

Goodwill of Central and Northern Arizona is seeking a strategic Communications Content Specialist to support brand storytelling and content initiatives. Based in the Frederick area, the CSC will drive strategic communications, content creation (photography) and support revenue and societal impact through compelling storytelling.

The role requires a Bachelor's degree and a minimum of 3 years in an advertising/communications environment, with strong writing, editing and project management skills.

Qualifications

• Bachelor's Degree or equivalent in Marketing, Advertising, Communications, English, Anthropology, Business, or another related field, required.

Responsibilities

• Brainstorms content and writes copy for campaigns including job seeker e-blasts, print and online ads, brochures, web copy, and other outlets.
• Maintains brand voice and messaging consistency across internal and external communications.
• Writes content to drive traffic to stores, raise awareness of events and raise the organization’s mission.
• Develops and updates brand messaging for blogs, emails, social media, and video content.
• Collaborates with in-house and agency teams to create engaging content that drives conversations.
• Manages stories and integrates into Goodwill’s storytelling process.
• Outlines project timelines and coordinates with marketing on components and deadlines.
• Develops general organizational content (annual reports, website content, nominations, etc.).
• Works with colleagues to craft messages for diverse audiences and formats.
• Translates complex information into engaging, clear content for multiple audiences.
• Conceptualizes ideas and outlines storyboard content for external/internal videos.
• Adapts tone to audience to drive engagement.
• Collaborates on media and radio talking points; coordinates Gazette content and graphics.
• Self-educates on new channels and technologies to improve effectiveness.
• Upholds Goodwill Core Values: Trust, Collaboration, Engagement, Ownership, Innovation.

Skills

Brand storytelling

Copywriting

Content creation

MS Office

Communication skills

Editing

Presentation skills

Education

Bachelor's Degree or equivalent in Marketing, Advertising, Communications, English, Anthropology, Business, or related field

Tools

MS Office

Job description

Goodwill of Central and Northern Arizona is seeking a strategic Communications Content Specialist to support brand storytelling and content initiatives. Based in the Frederick area, the CSC will drive strategic communications, content creation (photography) and support revenue and societal impact through compelling storytelling.

The role requires a Bachelor's degree and a minimum of 3 years in an advertising/communications environment, with strong writing, editing and project management skills.