Brand Storyteller & Community Outreach Lead

Family Guidance Center; Montgomery (AL); On-site; USD 55,000 - 75,000; Full time

Job summary

Family Guidance Center in Montgomery, AL, seeks a Marketing Manager to lead the agency's public presence, brand engagement, and outreach strategy. You will coordinate media relations, social media, and events to promote programs and community impact.

This role requires strong storytelling, content creation, and cross‑department collaboration, with evenings or weekend availability for events and activities in the community.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• 3–5 years of marketing, outreach, or communications experience in nonprofit or community org.
• Strong verbal communication skills; comfortable speaking on camera and at public events.
• Excellent writing and editing abilities for digital and print materials.
• Experience managing multiple social media platforms and content tools (Canva, Hootsuite, Meta Business Suite).
• Event planning and coordination experience required.
• Knowledge of local media markets and community networks preferred.

Responsibilities

• Represent the agency on television, radio, and other media outlets to highlight programs and initiatives.
• Build and maintain relationships with media partners, local organizations, and community leaders.
• Develop talking points, press releases, and key messages for public appearances and interviews.
• Coordinate community outreach activities and identify opportunities for positive public exposure.
• Manage and update all agency social media channels and develop monthly content calendars.
• Monitor engagement metrics and trends to improve digital reach and visibility.
• Lead planning and execution of all agency events and ensure branding consistency.

Skills

Verbal communication

Writing & editing

Social media management

Event planning

Media relations

Brand storytelling

Education

Bachelor’s degree in Marketing, Communications, Public Relations, or related field

Tools

Canva

Hootsuite

Meta Business Suite

Job description

Family Guidance Center in Montgomery, AL, seeks a Marketing Manager to lead the agency's public presence, brand engagement, and outreach strategy. You will coordinate media relations, social media, and events to promote programs and community impact.

This role requires strong storytelling, content creation, and cross‑department collaboration, with evenings or weekend availability for events and activities in the community.