Brand Storyteller & Campaign Architect

CRH Plc.; Atlanta (GA); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Competitive pay

Medical & dental benefits

Retirement plan

Wellness programs

Inclusive culture

Job summary

CRH's Oldcastle APG in Atlanta seeks a Brand Marketing Coordinator to shape and share stories for Belgard and Echelon. You will help craft the creative vision, translate ideas into on-brand experiences, and partner with the Senior Brand Manager to develop campaigns across digital, print, and experiential channels.

You'll collaborate across marketing, sales, and product teams to ensure campaigns are compelling, consistent, and aligned with brand strategy, driving meaningful market impact for

Qualifications

• Bachelor's degree or equivalent in marketing, communications, or a related field.
• 2+ years of experience in marketing, branding, or communications.
• Strong interest in design, storytelling, and building materials industry.

Responsibilities

• Bring brand stories to life through creative concepts and campaigns.
• Collaborate with Senior Brand Manager on integrated campaigns for Belgard and Echelon.
• Create, edit, and adapt content for digital, print, social, POS, and events.
• Support product launches, tradeshow activations, and seasonal campaigns.
• Work with sales, product, and digital teams to ensure consistency and alignment.
• Manage brand assets, timelines, and vendor coordination.
• Track campaign performance and share insights for future strategies.
• Maintain up-to-date brand libraries and materials.

Skills

Marketing experience

Brand storytelling

Campaign management

Content creation

Education

Bachelor's degree in marketing

Tools

Adobe Suite

CMS platforms

Job description

CRH's Oldcastle APG in Atlanta seeks a Brand Marketing Coordinator to shape and share stories for Belgard and Echelon. You will help craft the creative vision, translate ideas into on-brand experiences, and partner with the Senior Brand Manager to develop campaigns across digital, print, and experiential channels.

You'll collaborate across marketing, sales, and product teams to ensure campaigns are compelling, consistent, and aligned with brand strategy, driving meaningful market impact for