Brand Manager, Outdoor Living Solutions | Growth & Campaign Lead

at OLDCASTLE APG, INC. in; Atlanta (GA); Hybride; USD 95 000 - 135 000; Plein temps

Avantages offerts par ce poste

Health insurance

Dental and disability benefits

Retirement savings program

Health and wellness programs

Inclusive culture and growth

Résumé du poste

CRH Americas Building Products is seeking a Brand Manager for Outdoor Living products, based in our Atlanta area corporate office. This role leads brand architecture, develops marketing plans, and drives growth for select outdoor living brands within the portfolio.

The ideal candidate has 5+ years in marketing/brand roles, a Bachelor's degree, and experience in construction materials is preferred. This hybrid role requires collaboration with product, sales, and communications teams to deliver

Qualifications

• 5+ years in marketing, branding, product strategy or go-to-market roles.
• Bachelor's degree or equivalent in marketing, business or related field.
• Experience in building materials, construction, or related industries preferred.
• Strong analytical and financial modelling abilities.

Responsabilités

• Lead brand architecture and ensure consistent expression across touchpoints.
• Develop and execute marketing strategies to grow brand equity and revenue.
• Conduct market research and competitive analysis for strategic decisions.
• Define positioning, target audiences and value propositions for each brand.
• Guide product strategy and drive go-to-market plans for new lines.
• Manage budgets and coordinate cross-functional launches.

Connaissances

Brand management

Marketing strategy

Cross-functional collaboration

Strategic thinking

Effective communication

Formation

Bachelor's degree or equivalent

Outils

Microsoft Office

Marketing analytics

Description du poste

CRH Americas Building Products is seeking a Brand Manager for Outdoor Living products, based in our Atlanta area corporate office. This role leads brand architecture, develops marketing plans, and drives growth for select outdoor living brands within the portfolio.

The ideal candidate has 5+ years in marketing/brand roles, a Bachelor's degree, and experience in construction materials is preferred. This hybrid role requires collaboration with product, sales, and communications teams to deliver