Brand Marketing Coordinator

CRH Plc.; Atlanta (GA); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Competitive pay

Medical & dental benefits

Retirement plan

Wellness programs

Inclusive culture

Job summary

CRH's Oldcastle APG in Atlanta seeks a Brand Marketing Coordinator to shape and share stories for Belgard and Echelon. You will help craft the creative vision, translate ideas into on-brand experiences, and partner with the Senior Brand Manager to develop campaigns across digital, print, and experiential channels.

You'll collaborate across marketing, sales, and product teams to ensure campaigns are compelling, consistent, and aligned with brand strategy, driving meaningful market impact for

Qualifications

• Bachelor's degree or equivalent in marketing, communications, or a related field.
• 2+ years of experience in marketing, branding, or communications.
• Strong interest in design, storytelling, and building materials industry.

Responsibilities

• Bring brand stories to life through creative concepts and campaigns.
• Collaborate with Senior Brand Manager on integrated campaigns for Belgard and Echelon.
• Create, edit, and adapt content for digital, print, social, POS, and events.
• Support product launches, tradeshow activations, and seasonal campaigns.
• Work with sales, product, and digital teams to ensure consistency and alignment.
• Manage brand assets, timelines, and vendor coordination.
• Track campaign performance and share insights for future strategies.
• Maintain up-to-date brand libraries and materials.

Skills

Marketing experience

Brand storytelling

Campaign management

Content creation

Education

Bachelor's degree in marketing

Tools

Adobe Suite

CMS platforms

Job description

Job ID: 517243

Oldcastle APG, a CRH Company, is North America's leading provider of innovative outdoor living solutions that enable customers to Live Well Outside. The manufacturer's portfolio of premier building products inspires endless possibilities while providing enduring outdoor spaces where people can connect, reflect and recharge. Award-winning brands include Belgard hardscape, Echelon Masonry, MoistureShield composite decking, RDI railing, Catalyst Fence Solutions, Sakrete packaged concrete, Amerimix mortar, Pebble Technology International pool finishes, Lawn & Garden mulches and landscape features, and Techniseal sands and sealant technologies.

Job Summary

Oldcastle APG, the leading provider of outdoor living solutions in North America, is home to an award-winning portfolio of products that enable customers to Live Well Outside. We are seeking a Brand Marketing Coordinator to help shape and share the stories of some of our most iconic and innovative brands - including Belgard, the number one hardscapes brand in North America, and Echelon, a leading provider of architectural masonry solutions.

In this role, you won't just "support" marketing - you'll help craft the creative vision, shape how our brands are perceived, and translate strategic ideas into compelling, on-brand experiences. You will partner with the Senior Brand Manager to develop campaigns that inspire, educate, and connect with audiences across digital, print, and experiential channels.

This is a highly collaborative position where creativity, storytelling, and brand stewardship come together to drive market impact.

Job Location

This is a onsite role in Atlanta, GA.

Job Responsibilities

• Bring brand stories to life by collaborating on creative concepts, campaign narratives, and visual direction that align with each brand's unique identity and voice


• Partner with Senior Brand Manager to develop and execute integrated marketing campaigns for Belgard, Echelon, and other high-visibility brands in the Hardscapes and Masonry portfolio


• Create, edit, and adapt original content - including copywriting, imagery direction, and design briefs - for use across digital, print, social, point-of-sale, and event marketing


• Assist in concept development for product launches, tradeshow activations, sponsorship opportunities, and seasonal campaigns


• Work cross-functionally with sales, product, and digital teams to ensure campaigns are consistent, compelling, and strategically aligned


• Manage day-to-day brand operations, including asset development, vendor coordination, and creative production timelines


• Track campaign performance, analyze competitive trends, and present findings to inform future creative strategies


• Maintain organized brand asset libraries, ensuring that all creative materials remain current, on-brand, and high-impact


• Contribute to creative problem-solving to evolve brand expression and enhance customer engagement

Job Requirements

• 2+ years of experience in marketing, branding, creative development, or communications (agency or client-side)


• Bachelor's degree or equivalent experience in marketing, communications, design, or a related creative field


• Strong interest in design, brand storytelling, and the building materials or construction industry, with enthusiasm for learning about premium products like Belgard and Echelon that define outdoor living luxury


• Demonstrated ability to create or direct creative work, from campaign themes to copywriting to visual execution


• Excellent organizational skills with the ability to manage multiple creative projects in a fast-paced environment


• Strong collaboration skills and the confidence to contribute to creative discussions and strategic planning

What CRH Offers You

• Highly competitive base pay


• Comprehensive medical, dental and disability benefits programs


• Group retirement savings program


• Health and wellness programs


• An inclusive culture that values opportunity for growth, development, and internal promotion

About CRH

CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.

Oldcastle APG, a CRH Company, is an affirmative Action and Equal Opportunity Employer.

EOE/Vet/Disability

CRH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.