Brand Story Architect & Campaign Leader

Acrisure Mortgage, LLC; Orlando (FL); On-site; USD 70,000 - 100,000; Full time

Job summary

Acrisure Mortgage is seeking a highly creative and strategically minded Creative Marketing Manager to help define how our brand looks, sounds, and shows up in the market. This role will serve as the creative lead behind our marketing campaigns, social media content, brand initiatives, advertising, events, and other customer-facing communications.

This role will develop creative concepts, establish campaign visuals and messaging, and direct production across channels.

Qualifications

• Professional experience in creative marketing, advertising, brand development, content strategy.
• Ability to translate concepts into executable campaigns.
• Excellent written communication and copywriting skills.
• Strong visual judgment and branding sensibility.
• Experience developing or directing social media content.
• Ability to write scripts, briefs, and campaign messaging.

Responsibilities

• Define and evolve the brand's creative direction.
• Lead multi-channel marketing campaigns from concept to execution.
• Develop social media concepts, scripts, and shot lists.
• Write campaign messaging and copy across channels; turn concepts into content.
• Direct photo/video shoots and production partners as needed.
• Ensure brand standards and consistency across materials.
• Collaborate with marketing, sales, tech, and leadership.

Skills

Creative marketing

Brand development

Content strategy

Social media content

Copywriting

Storytelling

Video direction

Leadership

Presentation skills

Campaign management

Education

Bachelor's degree in Marketing, Advertising, Communications, Creative Writing, Design, Film, or related discipline

Tools

Adobe Creative Cloud

Figma

Canva

Job description

Acrisure Mortgage is seeking a highly creative and strategically minded Creative Marketing Manager to help define how our brand looks, sounds, and shows up in the market. This role will serve as the creative lead behind our marketing campaigns, social media content, brand initiatives, advertising, events, and other customer-facing communications.

This role will develop creative concepts, establish campaign visuals and messaging, and direct production across channels.