Brand Specialist

Swickard Auto Group; Redwood City (CA); On-site; USD 60,000 - 120,000; Full time

Benefits offered by this job

OT E of $60,000 – $120,000+ annually

Brand and product training

Medical, dental, and vision insurance

Life insurance and supplemental cover

Paid time off and holidays

Career path to finance/management

Employee vehicle purchase discounts

High-volume Bay Area sales environment

Job summary

Swickard Auto Group’s Toyota 101 store in Redwood City seeks a Brand Specialist to deliver hospitality-driven automotive sales. You will guide guests through the Toyota lineup, build relationships, and manage a robust CRM-driven follow-up process to convert interest into loyalty.

Ideal candidates have hospitality or guest-facing backgrounds, strong communication, and a drive to grow earnings in a high-volume Bay Area market with substantial brand trust.

Qualifications

• Candidate should be a relationship-first sales professional or hospitality pro making move into automotive
• Strong communication, honesty, trust-building, and guest experience focus
• Eagerness to grow earnings and career in a high-volume store with brand loyalty

Responsibilities

• Welcome guests with warmth and curiosity, understanding needs before presenting options
• Guide guests through Toyota lineup with product knowledge and value alignment
• Present vehicles and conduct test drives to create memorable experiences
• Build and maintain guest pipeline via follow-up and CRM
• Collaborate with finance and management for transparent purchase experience
• Meet monthly targets while maintaining guest satisfaction scores
• Stay current on Toyota inventory, product lineup, including hybrid/EV offerings
• Represent Toyota 101 and Swickard hospitality standards in every interaction

Skills

Relationship-first

Hospitality mindset

CRM proficiency

Clean driving record

Tools

CRM tools

Job description

Description

Redwood City, CA | Toyota | Trusted brand | Brand Specialist | Sales Consultant | Automotive sales experience preferred | Hospitality welcome | Peninsula | Bay Area | Veterans encouraged to apply | $60,000 - $120,000+ OTE

Strong candidates have come from automotive sales, luxury hospitality, high-end retail, financial services, and other guest-facing environments.

IS THIS YOU?

• You're a relationship-first sales professional or a hospitality pro ready to make the move into automotive -- and you know how to make people feel genuinely taken care of
• You lead with honesty, earn trust through follow-through, and take pride in the experience you create for every guest you work with
• You're ready to represent one of the most trusted automotive brands in the world at a high-volume Peninsula store with real earning potential

WHO WE ARE

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

Toyota 101 serves a loyal, high-volume guest base in the heart of the Peninsula -- a market where guests arrive already trusting the brand and return to the people who earned their loyalty. Our Brand Specialists are trusted advisors who guide guests through one of the most significant purchases they'll make, doing it with genuine care, product knowledge, and a hospitality-first mindset.

WHAT YOU'LL DO

• Welcome guests with genuine warmth and curiosity -- understanding what they need before presenting what we have
• Guide guests through the Toyota lineup with confidence and growing product expertise -- connecting reliability, technology, and value to what matters most to each buyer
• Present vehicles and conduct test drives that create a real, memorable experience
• Build and maintain a guest pipeline through consistent, disciplined follow-up and CRM use
• Collaborate with finance and management to deliver a transparent, pressure-free purchase experience
• Meet monthly targets while maintaining strong guest satisfaction scores
• Stay current on Toyota's inventory, product lineup, and the hybrid and EV offerings
• Represent Toyota 101 and Swickard's hospitality standard in every guest interaction

WHAT WE'RE LOOKING FOR

• Automotive sales experience preferred -- candidates with a strong hospitality or guest-facing background are strongly encouraged to apply
• Relationship-first approach -- you listen before you present and you earn trust before you ask for the sale
• Clear, honest communicator -- Toyota guests are informed buyers who appreciate a consultant who is straightforward and prepared
• Self-motivated with a genuine drive to grow your earnings and your career
• Comfortable with CRM tools and digital communication -- or quick to learn them
• Valid driver's license with a clean driving record
• A genuine hospitality mindset -- every guest interaction reflects the Toyota standard and you hold yourself to it

WHAT WE OFFER

• OTE of $60,000 - $120,000+ annually
• Paid Toyota brand and product training
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path -- strong Brand Specialists grow into finance, management, and leadership roles at Swickard
• Employee vehicle purchase and service discounts
• A high-volume sales environment on one of the most active automotive corridors in the Bay Area

WHY TOYOTA 101

• Toyota is one of the most trusted and in-demand brands on the road -- guests arrive already believing in the product, which means your job is about relationship, guidance, and experience
• Redwood City and the Peninsula represent one of the Bay Area's most active and affluent automotive markets -- consistent traffic and real earning potential for a motivated Brand Specialist
• A high-volume store with a loyal community guest base -- guests here return to the people who made them feel genuinely valued
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of how we sell, serve, and lead
• Leadership that invests in your development and creates a real path from Brand Specialist into long-term automotive career growth

Toyota 101 gives a motivated Brand Specialist the volume, the brand, and the community to build a career worth having. Toyota guests are loyal -- and they stay loyal to the person who listened, followed through, and made every visit feel effortless. That loyalty is real earning potential on one of the Bay Area's busiest automotive corridors.

If you're relationship-driven, guest-first, and ready to build a high-earning career at one of the Peninsula's most established Toyota stores -- we'd like to meet you.