Brand Specialist

EssilorLuxottica; Dayton (OH); On-site; USD 65,000 - 95,000; Full time

Job summary

EssilorLuxottica in Dayton, OH, seeks a Brand Specialist to drive growth in branded categories across channels and to educate optometrists and eyecare professionals on Nuance and advanced lens solutions.

The role requires 3-5 years outside sales experience, strong consultative selling and effective presentation skills, plus travel up to 40–50% as needed to maximize opportunities across the territory.

Qualifications

• 3-5 years outside sales experience.
• Strong consultative selling.
• Sophisticated presentation skills.
• Technical capability in lens, audiology, medical device, or tech space.
• Proven leadership, management and communication skills.
• Demonstrated computer skills (Excel, PowerPoint, Word, Outlook, general pc navigation, contact management system and sales analytical tools).

Responsibilities

• Develops strategies to drive branded growth within the geography.
• Influences Account Executives, IDD sales reps and direct customer interactions.
• Acts as technical expert in progressive, photochromic and AR lens technology.
• Achieves national Brand group sales forecast.
• Presents and educates doctors at local workshops.
• Ensures planning activities to achieve regional sales goals.
• Builds key accounts business plans with leadership.
• Coaches teams on the selling process to reach regional goals.
• Completes reports and administrative duties accurately and timely.

Skills

Sales experience

Consultative selling

Presentation skills

Lens/audiology tech

Leadership

Computer skills

Education

ABO Certification

Job description

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If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms.

With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one-on-one, developing professional relationships based on trust and care.

GENERAL FUNCTION

The Brand Specialist is directly responsible for driving growth in branded categories (PAL, Photochromatic, AR) through all channels (ELOA, PLG, IDD, KA). Consistently achieves established national sales goals through the coordination and training of the sales team and their respective customers. Team will also be directly responsible for regular practice visits with iECP (Eyecare Providers) to maximize sell through opportunities of EssilorLuxottica’s newest hearing assistance eyewear product, Nuance.

MAJOR DUTIES AND RESPONSIBILITIES

• Responsible for development and strategies to drive branded growth within respective geography.
• Executes business objectives through influencing Account Executives, IDD Sales Reps and direct customer interactions.
• Technical expert in progressive, photochromic and AR lens technology and the value EL brings in these categories.
• Achieves national Brand group sales forecast.
• Presents and educates doctors at local workshops
• Ensures Account Executives and IDD partners are complying with the necessary territory and account planning activities to achieve regional sales goals.
• Assists the District Sales Manager, Account Executives and IDD partners in building key accounts business plans.
• In partnership with Audiology consultants, training on Nuance complete pair technology to enable ECPs to sell through to maximize productivity of innovation launch.
• Coaches the District Sales Manager, Account Executives & IDD partners on our selling process and ensures that they use the process to achieve regional sales goals.
• Completes reports and other administrative duties in an accurate and timely manner.
• Performs other duties as assigned by leadership.
• 40-50% travel

BASIC QUALIFICATIONS

• Demonstrated sales results with 3-5 years outside sales experience
• Strong consultative selling
• Sophisticated presentation skills
• Technical capability in lens, audiology, medical device, or tech space
• Proven leadership, management and communication skills.
• Demonstrated computer skills (Excel, PowerPoint, Word, Outlook, general pc navigation, contact management system and sales analytical tools).

PREFERRED QUALIFICATIONS

• Demonstrated results in leading sales people strongly preferred.
• ABO Certified preferred

This posting is for an existing vacancy within our business.Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email [e-mail]

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.