Brand Representative

EssilorLuxottica; Minneapolis (MN); On-site; USD 52,000 - 86,000; Full time

Job summary

Walman Optical, a division of EssilorLuxottica, seeks a Sales Representative to drive growth by visiting customers, delivering best-in-class service, and executing brand strategies across Luxottica collections. You will manage a 4–12 week call cycle, maximize productivity, and build strong relationships in the field.

The role requires at least two years of direct sales experience, ability to travel up to 100%, and proficiency with standard office software.

Qualifications

• 2+ years of direct sales experience with a proven track record.
• Must be able to carry sample bags weighing at least 25 lbs.
• Strong written and verbal communication skills.
• Travel up to 100% depending on geography and need for field visits.

Responsibilities

• Meets monthly, quarterly and annual sales targets for brand collections.
• Develops and adheres to call plans to visit customers on a 4–12 week cycle.
• Maintains brand visuals and merchandising at customer locations.
• Logs visits in One Sales Suite and uses reports to drive growth.
• Manages distribution and builds relationships at practice levels.
• Leads trainings and trunk shows to promote brands and ROI.

Skills

Direct sales experience

Communication skills

Interpersonal skills

Training and presentation

PC skills (Excel/PowerPoint)

Willing to travel

Tools

One Sales Suite

Job description

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Since 1915, Walman Optical has served thousands of independent eye care professionals providing solutions for all of their optical needs. Our experienced and knowledgeable team helps businesses grow while providing quality eyewear and unmatched service for an exceptional patient experience. With us, you’ll bring our most advanced technology and innovative products to our partners.

As a division of Walman, our collective mission is to enrich the lives of our customers, employees and the communities we serve through better vision.

Walman is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of world-class vision care products, including iconic eyewear, advanced lens technology and cutting-edge digital solutions. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!

JOB DESCRIPTION

GENERAL FUNCTION

The Sales Representative’s responsibility is to achieve sales targets and deliver growth by regularly visiting customers to provide best in class service, maximizing their call cycle based on customer profile and the Luxottica Loyalty Rewards program. The incumbent is responsible in executing brand strategies while also maintaining the established standards for distribution, training, productivity and merchandising.

MAJOR DUTIES AND RESPONSIBILITIES

• Achieves monthly, quarterly, annual sales, average unit price, distribution and door productivity targets for each of the brand collections they carry.
• Develops and adheres to effective call plan to achieve desired service frequency of customer visits, with a goal of regularly visiting all customers in an 4-12 week rotation or less (with Diamond, Platinum, Gold and Silver priority coverage).
• Regularly visits customer to ensure brand visual merchandising - refreshes POP materials regularly along with board space to reflect brand positioning and support sell through of product
• Logging visits in One Sales Suite.
• Utilizes reports, trainings, samples, hardware/software to effectively manage the customer relationship and to enhance sales effectiveness.
• Proactively manages distribution in their territory based on brand guidelines.
• Builds strong working relationship at all levels within the practices and businesses they manage.
• Utilizes all brand materials to conduct regular customer trainings to reinforce knowledge and ensure message to the end-patient/ consumer is translated consistently with the brand positioning
• Remains current on trends affecting the business.
• Cultivates existing customer base with regular visits to their location, while continuously prospecting for new potential in the market
• Collaborate with sales counterparts (i.e. other brand divisions, Essilor, etc) in delivering broader synergy programs.
• Participates in and represents Luxottica in local, regional and national trade shows
• Develops an effective business plan by leveraging Luxottica Rewards program, tools, and resources to demonstrate ROI and deliver sales growth
• Submits weekly/monthly/quarterly metrics to leadership in order to further develop and support growth strategies.
• Attends required corporate training sessions, conference calls, team meetings and appointments within the district.
• Develops and conducts trunk shows and other patient/consumer events in top practices to create awareness for brands and drive sales

BASIC QUALIFICATIONS

• 2+ years (min) of direct sales experience with proven track record of results
• Must be able to carry sample bags weighing at least 25 Ibs
• Strong written and verbal communication skills.
• Proven sales performance and ability to increase revenues.
• Strong interpersonal skills and the ability to develop relationships
• Excellent training and presentation skills.
• Strong ability to problem solve and anticipate challenges in advance while proposing solutions.
• Strong PC skills, including Excel, Word and PowerPoint.
• Significant and regular field time required with overnights dependent on geography (up to 100% travel).
• Valid driver’s license and eligibility to work in US.
• Ability to utilize personal car for work related travel on a daily basis.

PREFERRED QUALIFICATIONS

Pay Range:52,194.80 -85,715.35

This posting is for an existing vacancy within our business.Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email [e-mail] .

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.