Brand Representative

EssilorLuxottica; Minneapolis (MN); On-site; USD 52,195 - 85,715; Full time

Job summary

Luxottica is seeking a Sales Representative to achieve sales targets and expand growth by visiting customers regularly and delivering best-in-class service. You will execute brand strategies, maintain distribution standards, train staff, and organize trunk shows to promote brands.

The role emphasizes field time with up to 100% travel, strong relationship-building, and teamwork across brand divisions to maximize sell-through and loyalty rewards programs.

Qualifications

• Minimum 2 years of direct sales experience with proven results.
• Must be able to carry sample bags weighing at least 25 lbs.
• Strong written and verbal communication skills.
• Willingness to travel up to 100%.
• Valid driver’s license and eligibility to work in the U.S.
• Ability to utilize personal car for work travel.

Responsibilities

• Achieves monthly, quarterly, annual sales targets for each brand.
• Develops an effective call plan to visit customers regularly.
• Maintains brand merchandising and updates POP materials.
• Logs visits in One Sales Suite to manage relationships.
• Collaborates with sales counterparts and participates in trade shows.
• Develops business plans using Luxottica Rewards tools.
• Submits weekly/monthly/quarterly performance metrics to leadership.
• Conducts trunk shows and events to drive brand awareness and sales.

Skills

Direct sales

Communication skills

Interpersonal skills

Training and presentation

Problem solving

Team collaboration

Travel readiness

Close sales

Tools

Excel

Word

PowerPoint

Job description

JOB DESCRIPTION

GENERAL FUNCTION

The Sales Representative’s responsibility is to achieve sales targets and deliver growth by regularly visiting customers to provide best in class service, maximizing their call cycle based on customer profile and the Luxottica Loyalty Rewards program. The incumbent is responsible for executing brand strategies while also maintaining the established standards for distribution, training, productivity and merchandising.

MAJOR DUTIES AND RESPONSIBILITIES

• Achieves monthly, quarterly, annual sales, average unit price, distribution and door productivity targets for each of the brand collections they carry.
• Develops and adheres to an effective call plan to achieve desired service frequency of customer visits, with a goal of regularly visiting all customers in a 4-12 week rotation or less (with Diamond, Platinum, Gold and Silver priority coverage).
• Regularly visits customers to ensure brand visual merchandising – refreshes POP materials regularly along with board space to reflect brand positioning and support sell-through of product.
• Logs visits in One Sales Suite.
• Utilizes reports, training, samples, hardware/software to effectively manage the customer relationship and to enhance sales effectiveness.
• Proactively manages distribution in their territory based on brand guidelines.
• Builds strong working relationships at all levels within the practices and businesses they manage.
• Utilizes all brand materials to conduct regular customer trainings to reinforce knowledge and ensure the message to the end-patient/consumer is translated consistently with the brand positioning.
• Remains current on trends affecting the business.
• Cultivates existing customer base with regular visits to their location, while continuously prospecting for new potentials in the market.
• Collaborates with sales counterparts (i.e., other brand divisions, Essilor, etc.) in delivering broader synergy programs.
• Participates in and represents Luxottica in local, regional and national trade shows.
• Develops an effective business plan by leveraging Luxottica Rewards program, tools, and resources to demonstrate ROI and deliver sales growth.
• Submits weekly/monthly/quarterly metrics to leadership to further develop and support growth strategies.
• Attends required corporate training sessions, conference calls, team meetings and appointments within the district.
• Develops and conducts trunk shows and other patient/consumer events in top practices to create awareness for brands and drive sales.

BASIC QUALIFICATIONS

• 2+ years (minimum) of direct sales experience with a proven track record of results.
• Must be able to carry sample bags weighing at least 25 lbs.
• Strong written and verbal communication skills.
• Proven sales performance and ability to increase revenues.
• Strong interpersonal skills and the ability to develop relationships.
• Excellent training and presentation skills.
• Strong ability to problem solve and anticipate challenges in advance while proposing solutions.
• Strong PC skills, including Excel, Word and PowerPoint.
• Significant and regular field time required with overnights dependent on geography (up to 100% travel).
• Valid driver’s license and eligibility to work in the U.S.
• Ability to utilize personal car for work‑related travel on a daily basis.

PREFERRED QUALIFICATIONS

Pay Range: 52,194.80 – 85,715.35 USD. This posting is for an existing vacancy within our business. Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first‑class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844‑303‑0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email [e-mail].

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the U.S. receive preference in accordance with Tribal Law.