Brand Representative

Walman Optical; Minneapolis (MN); On-site; USD 52,194 - 85,715; Full time

Job summary

Walman Optical, a division of EssilorLuxottica, seeks a Brand Representative in Minneapolis to drive sales and growth by visiting customers and delivering best-in-class service. You will execute brand strategies, manage merchandising, and track performance across a multi-brand portfolio.

The role requires 2+ years in direct sales, strong communication, and the ability to travel up to 100%. You’ll work with retailers to optimize in-store presence, participate in trunk shows, and support training

Qualifications

• 2+ years direct sales experience with proven results.
• Must be able to carry sample bags weighing at least 25 lbs.
• Strong written and verbal communication skills.
• Proven sales performance and ability to increase revenues.
• Strong interpersonal skills and ability to develop relationships.
• Excellent training and presentation skills.
• Strong visual merchandising background.
• Proficient in MS Office (Excel/Word/PowerPoint).
• Significant field time with travel up to 100%.
• Valid driver’s license and eligible to work in the US.

Responsibilities

• Achieves monthly, quarterly, annual sales targets and boosts brand distribution.
• Develops call plans to visit customers regularly within the rotation.
• Refreshes POP materials and reflects brand positioning in-store.
• Logs visits in One Sales Suite and tracks activity.
• Uses reports and samples to manage customer relationships and sales.
• Manages brand distribution per guidelines and ROI expectations.
• Builds relationships at all levels within practices and businesses.
• Delivers regular trainings to reinforce brand messaging.
• Keeps abreast of trends affecting the business.
• Develops new customer opportunities and participates in local trade shows.
• Partners with Luxottica teams to deliver synergy programs.
• Develops business plans leveraging Luxottica Rewards resources.

Skills

Sales experience

Communication

Interpersonal skills

Merchandising

Presentation skills

MS Office

Education

BA/BS degree

Tools

Excel

PowerPoint

One Sales Suite

Job description

Brand Representative

Brand: Walman
Location: Minneapolis, MN, US, 55402
Requisition ID: 936138
Store #: WM0001 Frames Sales Force FIELD
Position: Full-Time

Total Rewards: Benefits/Incentive Information
Since 1915, Walman Optical has served thousands of independent eye care professionals providing solutions for all of their optical needs. Our experienced and knowledgeable team helps businesses grow while providing quality eyewear and unmatched service for an exceptional patient experience. With us, you’ll bring our most advanced technology and innovative products to our partners.

As a division of Walman, our collective mission is to enrich the lives of our customers, employees and the communities we serve through better vision.

Walman is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of world-class vision care products, including iconic eyewear, advanced lens technology and cutting-edge digital solutions. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!

Job Description

GENERAL FUNCTION

The Sales Representative’s responsibility is to achieve sales targets and deliver growth by regularly visiting customers to provide best in class service, maximizing their call cycle based on customer profile and the Luxottica Loyalty Rewards program. The incumbent is responsible in executing brand strategies while also maintaining the established standards for distribution, training, productivity and merchandising.

Major Duties And Responsibilities

• Achieves monthly, quarterly, annual sales, average unit price, distribution and door productivity targets for each of the brand collections they carry.
• Develops and adheres to effective call plan to achieve desired service frequency of customer visits, with a goal of regularly visiting all customers in an 4-12 week rotation or less (with Diamond, Platinum, Gold and Silver priority coverage).
• Regularly visits customer to ensure brand visual merchandising - refreshes POP materials regularly along with board space to reflect brand positioning and support sell through of product.
• Logging visits in One Sales Suite.
• Utilizes reports, trainings, samples, hardware/software to effectively manage the customer relationship and to enhance sales effectiveness.
• Proactively manages distribution in their territory based on brand guidelines.
• Builds strong working relationship at all levels within the practices and businesses they manage.
• Utilizes all brand materials to conduct regular customer trainings to reinforce knowledge and ensure message to the end-patient/consumer is translated consistently with the brand positioning.
• Remains current on trends affecting the business.
• Cultivates existing customer base with regular visits to their location, while continuously prospecting for new potential in the market.
• Collaborate with sales counterparts (i.e. other brand divisions, Essilor, etc) in delivering broader synergy programs.
• Participates in and represents Luxottica in local, regional and national trade shows.
• Develops an effective business plan by leveraging Luxottica Rewards program, tools, and resources to demonstrate ROI and deliver sales growth.
• Submits weekly/monthly/quarterly metrics to leadership in order to further develop and support growth strategies.
• Attends required corporate training sessions, conference calls, team meetings and appointments within the district.
• Develops and conducts trunk shows and other patient/consumer events in top practices to create awareness for brands and drive sales.

Basic Qualifications

• 2+ years (min) of direct sales experience with proven track record of results.
• Must be able to carry sample bags weighing at least 25 Ibs.
• Strong written and verbal communication skills.
• Proven sales performance and ability to increase revenues.
• Strong interpersonal skills and the ability to develop relationships.
• Excellent training and presentation skills.
• Strong visual merchandising background.
• Strong ability to problem solve and anticipate challenges in advance while proposing solutions.
• Strong PC skills, including Excel, Word and PowerPoint.
• Significant and regular field time required with overnights dependent on geography (up to 100% travel).
• Valid driver’s license and eligibility to work in US.
• Ability to utilize personal car for work related travel on a daily basis.

Preferred Qualifications

• BA/BS degree.

Pay Range: 52,194.80 - 85,715.35

This posting is for an existing vacancy within our business. Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email [e-mail].

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.

Nearest Major Market: Minneapolis

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