Brand Representative

EssilorLuxottica; Miami (FL); On-site; USD 50,000 - 75,000; Full time

Benefits offered by this job

Bonus & commission plan

Health insurance

Retirement plan

Paid time off

Employee discounts

Job summary

Luxottica, a global leader in eyewear, seeks a Sales Representative in the United States to drive growth by visiting eye-care professionals, promoting brand collections, and delivering best-in-class service. Travel is required to cover assigned accounts and achieve targets.

You will execute brand strategies, maintain merchandising standards, and participate in trade shows, trunk shows, and customer trainings.

Qualifications

• 2+ years of direct sales experience with proven results.
• Must be able to carry sample bags weighing at least 25 lbs.
• Strong written and verbal communication and interpersonal skills.

Responsibilities

• Achieves monthly, quarterly, annual sales targets for brand collections.
• Develops and adheres to call plans; visits customers in a 4–12 week rotation.
• Maintains brand visual merchandising and POP materials.
• Logs visits in One Sales Suite and uses reports to improve performance.
• Manages distribution and cultivates relationships with practices and staff.
• Trains customers on brand materials to ensure consistent patient messaging.
• Participates in trade shows and trunk shows to drive brand awareness.
• Develops business plans using Luxottica Rewards to grow sales.
• Submits regular metrics to leadership to inform growth strategies.
• Attends corporate training, calls, and district meetings.

Skills

Direct sales

Relationship building

Communication skills

Field sales

Tools

Excel

Word

PowerPoint

Job description

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If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms.

With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one-on-one, developing professional relationships based on trust and care.

The Sales Representative’s responsibility is to achieve sales targets and deliver growth by regularly visiting customers to provide best in class service, maximizing their call cycle based on customer profile and the Luxottica Loyalty Rewards program. The incumbent is responsible in executing brand strategies while also maintaining the established standards for distribution, training, productivity and merchandising.

MAJOR DUTIES AND RESPONSIBILITIES

• Achieves monthly, quarterly, annual sales, average unit price, distribution and door productivity targets for each of the brand collections they carry.
• Develops and adheres to effective call plan to achieve desired service frequency of customer visits, with a goal of regularly visiting all customers in an 4-12 week rotation or less (with Diamond, Platinum, Gold and Silver priority coverage).
• Regularly visits customer to ensure brand visual merchandising - refreshes POP materials regularly along with board space to reflect brand positioning and support sell through of product
• Logging visits in One Sales Suite.
• Utilizes reports, trainings, samples, hardware/software to effectively manage the customer relationship and to enhance sales effectiveness.
• Proactively manages distribution in their territory based on brand guidelines.
• Builds strong working relationship at all levels within the practices and businesses they manage.
• Utilizes all brand materials to conduct regular customer trainings to reinforce knowledge and ensure message to the end-patient/ consumer is translated consistently with the brand positioning
• Remains current on trends affecting the business.
• Cultivates existing customer base with regular visits to their location, while continuously prospecting for new potential in the market
• Collaborate with sales counterparts (i.e. other brand divisions, Essilor, etc) in delivering broader synergy programs.
• Participates in and represents Luxottica in local, regional and national trade shows
• Develops an effective business plan by leveraging Luxottica Rewards program, tools, and resources to demonstrate ROI and deliver sales growth
• Submits weekly/monthly/quarterly metrics to leadership in order to further develop and support growth strategies.
• Attends required corporate training sessions, conference calls, team meetings and appointments within the district.
• Develops and conducts trunk shows and other patient/consumer events in top practices to create awareness for brands and drive sales

BASIC QUALIFICATIONS

• 2+ years (min) of direct sales experience with proven track record of results
• Must be able to carry sample bags weighing at least 25 Ibs
• Strong written and verbal communication skills.
• Proven sales performance and ability to increase revenues.
• Strong interpersonal skills and the ability to develop relationships
• Excellent training and presentation skills.
• Strong ability to problem solve and anticipate challenges in advance while proposing solutions.
• Strong PC skills, including Excel, Word and PowerPoint.
• Significant and regular field time required with overnights dependent on geography (up to 100% travel).
• Valid driver’s license and eligibility to work in US.
• Ability to utilize personal car for work related travel on a daily basis.

PREFERRED QUALIFICATIONS

This posting is for an existing vacancy within our business.Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email [e-mail]

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.