Brand Program Project Manager

Crayola; Easton (Northampton County); Hybrid; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Brand Program Project Manager, where you will lead dynamic marketing projects from inception to execution. In this hybrid role, you will collaborate with diverse teams, ensuring brand compliance and quality standards are met. Your expertise in project management and communication will be key as you oversee a project management platform, empowering over 70 users. This is an exciting opportunity to make a significant impact in a vibrant environment, driving innovative marketing strategies and enhancing brand visibility. If you are passionate about marketing and project management, this role is perfect for you.

Qualifications

• 5+ years of project management experience, including 3 years in marketing.
• Strong communication skills and detail-oriented with excellent time management.

Responsibilities

• Lead and manage 100+ brand marketing projects annually.
• Oversee project management platform and train 70+ users.

Skills

Project Management

Communication Skills

Time Management

Interpersonal Skills

Detail-oriented

Education

Bachelor's degree in business or marketing

Tools

Adaptative Work

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Brand Program Project Manager, Full-Time, Hybrid, Easton, PA

GENERAL SUMMARY:

The Brand Program & Project Manager leads marketing activation program execution from concept to completion, driving projects in an efficient manner while collaborating across internal and external stakeholders. They establish and implement project management methodologies to ensure projects are delivered in scope while adhering to brand quality standards.

In addition, the Brand Program & Project Manager serves as project management platform administrator, overseeing platform architecture, user management, and enablement for 70+ corporate users.

PRINCIPAL DUTIES & RESPONSIBILITIES:

PROGRAM MANAGEMENT

• Leads end-to-end project management for 100+ brand marketing projects annually with components across all aspects of brand activation including web, social, media, PR, education, partnerships, and interactive.
• Project manages extended team to ensure compliance for timely turnaround of internal/external deliverables and alignment on strategy and output.
• Coordinates resource assignments, both internal and external, in collaboration with team leads by ensuring all project team members have visibility and understanding of project expectations at each milestone.
• Drives internal project meetings (e.g. discovery, status meetings, reviews, etc.), making relevant contributions, and generating collaborative discussion to drive action. Thoroughly documents meeting outcomes and next steps.
• Compiles all required technical specs to launch each project. May include partner outreach, etc.
• Establishes strong relationships with internal and external stakeholders. Consolidates direction from all stakeholders to ensure one voice to external partners.
• Serves as quality assurance and brand compliance gatekeeper to ensure optimal user experience across platforms/devices and to brand standard.
• Establishes media trafficking timelines with internal and external partners.
• Oversees digital media trafficking ensuring assets are developed in accordance with committed media plans.
• Collaborates with media manager, analytics, and sales teams to ensure media measurement including tracking URLs and pixels are implemented.

PROJECT MANAGEMENT SOFTWARE ADMINISTRATOR:

• Oversees project management platform, driving strategic platform decisions to ensure optimal resource output and program delivery.
• Architects system setup, including program/project templates, manager/user views, and reporting templates.
• Serves as go-to resource for 70+ cross-functional users, ensuring proper training and empowerment within the system.
• Sets up programs, projects, and nested tasks assigned to responsible party.
• Highlights potential risks or malfunctions and acts proactively to resolve issues.
• Develops and executes project management communication strategy to highlight program initiatives to internal/external audiences.
• Leads Adaptative Work training protocol, including training materials. Hosts team and individual training regularly as required.

JOB SPECIFICATIONS:

• Bachelor’s degree in business or marketing discipline desired.
• Minimum 5 years’ project management experience with preferably 3 years’ experience in marketing.
• Prior experience with project management administration, preferably Adaptative Work or similar platform.
• Knowledge of interconnected marketing landscape, including web, digital media, social, and PR.
• Strong interpersonal, written, and verbal communication skills required including the ability to communicate in a firm and direct manner.
• Detail-oriented with excellent time management skills; ability to effectively handle multiple assignments in a constantly changing environment and set priorities to manage time to hit key deliverables each day.
• Proficient skills with Microsoft Word, Excel, and PowerPoint.
• Self-directed and able to work independently.
• PMP certification preferred.
• Digital or advertising agency experience ideal.

PHYSICAL CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, talk, and hear. The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools,